Indulge in the Sweet Delights at ISETAN WAGASHI FES 2026 Featuring Mitsuya's New Creations

Celebrate with Mitsuya at ISETAN WAGASHI FES 2026

Mitsuya, renowned for its delectable sweets from Asakusa, is excited to announce its participation in the upcoming "ISETAN WAGASHI FES 2026," which will take place from June 16 to June 22, 2026. This event will showcase not only the signature Shiratama Tebako (sweet dumpling boxes) but also exciting new creations, such as the colorful Irodori Tebako.

The Irodori Tebako comes in three delightful variations:

- Kikiki (Matcha An)
- Soso (Koshian)
- Oriori (Shiroan)

Each of these treats is paired with delicious syrups, enhancing their unique flavors. Mitsuya has been recognized in various media, including receiving the top spot in a sweets shop ranking and being featured as a must-try gourmet option on popular TV shows. Visitors to the event can expect to savor the sweetness that has made Mitsuya a beloved destination.

Event Details

The "ISETAN WAGASHI FES 2026" will take place at the ISETAN Shinjuku Store, located in the basement food collection area. The event runs daily from 10:00 AM to 8:00 PM. Don’t miss out on the limited-time offerings featured in this delightful festival:

- Shiratama Tebako with various fillings:

- Anko (red bean paste) with kuromitsu
- Mitarashi (sweet soy sauce) with shichimi (seven spices)
- Matcha with white syrup
- Zunda (edamame paste) with white syrup
- Kuromitsu Kinako (brown sugar and soybean flour) - a special debut at ISETAN
- Mori Dakusan (packed with four different varieties of fillings) – the standout favorite from last year’s event

- New offerings will include:

- Irodori Tebako Soso (Koshian with kuromitsu)
- Irodori Tebako Kikiki (Matcha An with matcha syrup)
- Irodori Tebako Oriori (Shiroan with strawberry syrup)

These sweets use high-quality ingredients crafted with care. For example, the Kikiki features matcha sourced from the prestigious Okunishi Ryokuen in Uji, Kyoto. The Soso delights with premium Koshian made from special Hokkaido beans. Each sweet is artfully topped with seasonal fruit from local Japanese farms, reflecting the essence of freshness and flavor in every bite.

Access

Getting to the venue is hassle-free with access via the Tokyo Metro Marunouchi Line and Fukutoshin Line to Shinjuku Sanchome Station. Experience a variety of tastes under one roof!

About Mitsuya

Originating from Asakusa, where traditional Japanese sweets are celebrated, Mitsuya continues to be a favorite among locals and tourists alike. The Shiratama Tebako is especially popular, containing a medley of flavors that include red bean, sweet soy, matcha, and edamame. Alongside these classics, the new Irodori range aims to celebrate the beauty of seasonal ingredients.

The delightful Irodori Tebako is designed to provide a refreshing dessert experience, ideal for the early summer season. To make the most of these treats, it is recommended to let them sit outside the refrigerator for a brief period before enjoying, allowing the flavors to bloom.

Experience the sweet artistry of Mitsuya and indulge in these memorable flavors at ISETAN WAGASHI FES 2026. Mark your calendars for this limited-time event, and don’t forget to share your favorite treats!

Store Information

Mitsuya Main Store (Eat-in)
Address: 1-32-13 Matsumura Building 1F & 2F, Asakusa, Taito, Tokyo 111-0032, Japan
Hours: Weekdays 10:00 AM - 5:00 PM (Last order at 4:30 PM), Weekends & Holidays: 10:00 AM - 6:00 PM (Last order at 5:30 PM)
Closed: Irregular holidays
Instagram: kanmi_mitsuya
Access: A 2-minute walk from Tokyo Metro Ginza Line 'Asakusa Station' Exit 3

The Mitsuya Asakusa Temple Nakamise Store (Specialty Store)
Address: 1-18-1 Asakusa Temple Nakamise Street, Taito, Tokyo 111-0032, Japan
Hours: 10:00 AM - 6:00 PM (may close early when sold out)
Closed: Irregular holidays
Instagram: kanmi_mitsuya_nakamise