Trinity Capital Inc. Invests $62.7 Million to Fuel Atmosphere TV's Growth

In a significant move that highlights the burgeoning opportunities in digital media, Trinity Capital Inc. (Nasdaq: TRIN), a top alternative asset manager, has committed $62.7 million in growth capital to Atmosphere TV. Established in 2015 by brothers John and Leo Resig, Atmosphere TV has emerged as a premier streaming platform specifically designed for businesses, boasting more than 30 original and partner TV channels that deliver sports, news, and entertainment content.

Atmosphere TV has carved a niche for itself in the vibrant and competitive world of digital content. Unlike conventional streaming services, their platform is meticulously crafted for high-traffic environments such as restaurants, bars, gyms, airports, and medical facilities. This unique positioning allows businesses to customize their programming and even run promotional content alongside the channel offerings. Utilizing their own proprietary content delivery technology, Atmosphere ensures that businesses provide dynamic, audio-optional streaming content, thereby enhancing customer experiences in various settings.

Ryan Thompson, Managing Director of Tech Lending at Trinity Capital, expressed enthusiasm about this partnership, stating, "Atmosphere TV is setting a new standard by providing the most engaging content out there. We are excited to partner with their team and support them during this time of significant growth." This commitment underscores Trinity Capital's belief in the innovative direction and potential of Atmosphere TV.

Blake Sabatinelli, the CEO of Atmosphere TV, echoed this sentiment, stating, "We're thrilled to partner with Trinity Capital, whose deep expertise in scaling high-growth technology businesses makes them an ideal capital partner for Atmosphere. Their understanding of the unique value we bring to the media landscape will help us accelerate innovation, expand our footprint, and continue delivering exceptional experiences for our viewers and business partners."

This investment comes as short-form video content continues to rise in popularity, along with targeted digital advertising, especially in non-residential areas. Brendan Carr, Director of Tech Lending at Trinity Capital, noted, "The rise of short-form video alongside the expansion of targeted digital advertising outside of the home creates a huge opportunity for Atmosphere." This growth potential presents exciting avenues for both Atmosphere and its partners.

Trinity Capital Inc. has established itself as a prominent player in the alternative asset management landscape, focusing on delivering consistent returns for investors through access to private credit markets. With business segments such as Sponsor Finance, Equipment Finance, Tech Lending, Asset-Based Lending, and Life Sciences, the firm is well-equipped to support growth-oriented companies like Atmosphere.

As the media consumption landscape continues to shift, particularly in business environments, Atmosphere TV’s emphasis on engaging content and innovative delivery methods positions it well for future growth. Their efforts have already garnered recognition, landing spots on prestigious lists such as Deloitte's 2023 Technology Fast 500, Fast Company's 2022 Most Innovative Companies, and Forbes' Next Billion Dollar Startups.

In conclusion, the $62.7 million investment from Trinity Capital Inc. not only signifies a robust endorsement for Atmosphere TV but also reflects the evolving dynamics of media consumption in non-traditional settings. As they continue to innovate and expand their offerings, the partnership aims to revolutionize how businesses leverage digital content to elevate customer experiences across various industries.