#USA #Los Angeles #Aghanim #Nexters #DTC Commerce

Nexters Global Enhances DTC Strategy with Aghanim Partnership

In an exciting move within the video game industry, Nexters Global has officially announced a strategic partnership with Aghanim, a dynamic platform specializing in integrated commerce, liveops automation, and payment solutions tailored for game studios. This collaboration marks a significant step towards optimizing Nexters’ mobile games' direct-to-consumer (DTC) approach as they aim to strengthen their presence across multiple international markets.

Nexters, recognized for its proficiency in developing successful live-service games, is part of GDEV Holding, a Nasdaq-listed company based in Limassol, Cyprus. The company's commitment to high-quality gaming experiences has been clear, as seen in their previous successful titles that engage players over extended periods. The collaboration with Aghanim, with its rich suite of tools and expertise, is set to amplify this effort.

The core of this partnership lies in the need to enhance player relationships and monetization strategies. Aghanim is set to provide the necessary infrastructure supporting DTC interactions. This includes direct access to international card networks and preferred local payment methods, thereby making transactions seamless for players worldwide. With the introduction of web-based gaming hubs and AI-driven personalization tools, Nexters is gearing up to improve player engagement significantly.

Aiming for Greater Market Penetration

Aghanim’s platform is expected to create a scalable environment for DTC commerce that not only facilitates enhanced player interaction but also optimizes long-term monetization. This is essential as the gaming landscape continually evolves towards direct player relationships instead of traditional revenue streams dependent on platform ecosystems.

Anton Reinhold, the CEO of Nexters, was enthusiastic about this collaboration, stating, “Aghanim's superior product, professional team, and unparalleled expertise in the fintech and video game intersection have opened new horizons for our growth strategy.” This sentiment reflects the confidence both companies have in working together to push the boundaries of what is achievable in player engagement and monetization.

Constantin Andry, Co-CEO of Aghanim, echoed similar enthusiasm, emphasizing the company’s commitment to enabling Nexters to overcome challenges such as global payments, community engagement, retention strategies, and fraud prevention. This partnership will allow Nexters to capture greater value through enhanced efficiency in DTC operations. Stronger margins and improved monetization strategies are anticipated outcomes as they move forward.

About Nexters: A Brief Overview

Established as a powerhouse in the video game industry, Nexters Global has carved a niche for itself through disciplined liveops execution and long-lasting player engagement. In 2024, the studio reported impressive revenues of $403.6 million, reinforcing its role as a pivotal player within the broader GDEV portfolio.

About Aghanim: Innovating the Gaming Experience

Aghanim operates at the cutting edge of gaming technology, merging commerce automation with engagement strategies. Founded by a team of seasoned professionals with an extensive background in fintech and gaming, Aghanim aims to redefine how video games are monetized and distributed. The platform offers comprehensive solutions for studios looking to transition their games into direct-to-consumer spaces, emphasizing user experience and secure, compliant payment options.

In conclusion, as Nexters Global embarks on this partnership with Aghanim, the implications for the mobile gaming industry could be profound. By prioritizing direct player relationships and enhancing engagement through advanced technological solutions, both companies aim to lead the charge in the evolving landscape of video gaming.