HGTV and Crunch Fitness Bring the '90s Back with Fitness and Fun

HGTV and Crunch Fitness Join Forces for Totally '90s Build

HGTV is making waves again, this time with an exciting collaboration with Crunch Fitness that takes us back to the much-loved '90s era. This monthlong initiative, aptly named "Totally '90s Build," aims to celebrate the premiere of HGTV’s new renovation competition series, "Totally '90s House", by blending fitness, fun, and nostalgia in an unforgettable way.

Starting August 15 and running through September 15, 2026, this partnership brings a series of free public events and specially themed classes to Crunch Signature clubs across the United States, including key cities like New York, Los Angeles, San Francisco, and Miami.

The festivities kick off in New York City at the DOT's Summer Streets event where attendees can participate in a free pop-up fitness extravaganza. This event channels the vibrant atmosphere of '90s aerobics with instructors leading participants through energizing sessions reminiscent of classic workout videos from that era. The schedule is packed with a variety of classes such as "Totally '90s Dance Party," "Hard Knocks TKO kickboxing," and "STEP into the '90s," ensuring that there's something for everyone.

This slam-dunk collaboration extends further with themed classes available at 30 Crunch Signature clubs starting from August 24. Fitness enthusiasts can delve into nostalgic workouts like "Totally '90s BOING" on Kangoo Jumps, as well as fan-favorite classes like GROOVE dance cardio and STEP aerobics. Even those who do not currently have a Crunch membership can jump in on the fun, with free trial options available via their website.

The heart of the celebration is rooted in the timeless charm of the '90s. Hosted by beloved television star Jaleel White, "Totally '90s House" features teams of nostalgic stars, including Brian Austin Green and Melissa Joan Hart, competing to modernize homes while preserving the character and memories attached to them. The winning team will earn $25,000 for a charity of their choice, which adds an element of good-hearted competition to the proceedings.

Lauren Burack from HGTV expressed how crucial it is to connect with fans as they relive the decade through home transformations. She stated, "Nostalgia resonates across generations, and with this program, we're inviting families to remember through the lens of home design. Crunch Fitness’s involvement helps us achieve a unique blend of joy and fitness that best represents the era."

Chad Waetzig of Crunch Fitness echoed these sentiments, emphasizing that modern fitness is about creating connections and memorable experiences. He noted how nostalgic themes can bring people together, aligning perfectly with Crunch’s commitment to inclusivity and fun in fitness.

In addition to in-person experiences, the celebration will reach Crunch's digital platform, CRUNCH+, where members will find exclusive '90s-themed workouts designed in collaboration with HGTV. This approach makes it easy for participants to take the energetic vibe of the event with them, regardless of where they choose to work out.

For anyone looking to reminisce and renew their passions in both fitness and interior design, Totally '90s Build is a golden opportunity. Whether dancing to popular '90s hits or participating in a nostalgic aerobics session, this unique collaboration promises to bring a whirlwind of excitement every step of the way. With big personalities, high-energy activities, and a community-focused vibe, attendees will surely leave with some unforgettable memories.

Join the fun by visiting Crunch Fitness's website for more details on participating clubs and events. Don't forget to follow along on social media with the hashtags #HGTVTotally90sBUILD and join the public in experiencing the ultimate throwback workout.

This is the perfect chance to reconnect with the '90s—through fitness, fun, and fabulous design transformations, all while benefiting great causes!