#Tokyo #Starbucks #Coffee Lab #Doikoffee

Introduction

In a delightful revelation for coffee enthusiasts, the Coffee Bean Research Institute recently conducted a survey involving 400 readers to present the 2025 Best Coffee Beans Ranking. This comprehensive analysis not only highlights the top contenders but also dives deep into what makes these beans stand out. The results emphasize the growing trend of enjoying premium coffee at home, driven by the rise of remote work and subscription services.

Survey Highlights

Primary Factors Considered

When asked about the factors influencing their choices, respondents prioritized the following three aspects:
1. Acidity - 97 votes (24.3%)
2. Aroma - 96 votes (24.0%)
3. Price - 91 votes (22.8%)

Interestingly, 116 votes (28.9%) indicated that other factors were also important, showcasing the diverse preferences among coffee drinkers.

Best Coffee Beans Ranking

The results revealed the following top five coffee beans that readers felt were worth every penny:
1. Starbucks House Blend – 78 votes (19.5%)
2. Doikoffee’s Small Roast Tasting Set – 77 votes (19.3%)
3. Lab Cafe Subscription – 73 votes (18.3%)
4. Starbucks Reserve Whiskey Barrel Aged – 70 votes (17.5%)
5. Micafeito Premier Cru Pacamara Set – 68 votes (17.0%)

Positive Experience Factors

Readers were also asked to share what made their coffee experiences delightful:
1. Packaging Design - 146 votes (36.5%)
2. Desire to Repeat Purchase - 143 votes (35.8%)
3. Aroma - 135 votes (33.8%)
4. Flavor Balance - 132 votes (33.0%)
5. Ease of Drinking - 121 votes (30.3%)

The emphasis on packaging design reflects a modern consumer trend where aesthetic appeal can heavily influence purchasing decisions.

Consumption Frequency

The survey also revealed the consumption frequency of the coffee beans:

• - 3-4 times a week – 134 respondents (33.5%)
• - Less than once a week – 84 respondents (21.0%)
• - More than three cups a day – 74 respondents (18.5%)
• - 1-2 cups a day – 70 respondents (17.5%)
• - Others/Unanswered – 38 respondents (9.5%)

Context of the Survey

As more people turn to remote work and subscription services proliferate, there's a growing demand for authentic coffee experiences at home. However, the abundance of choices can lead to confusion, making it challenging for consumers to make informed decisions. This survey aimed to visualize real preferences and satisfaction based on respondents' personal experiences with various coffee beans.

The Coffee Bean Research Institute employed a three-pronged scoring method combining internet surveys, blind evaluations by experts, and consumer panels to create this ranking. In 2022, a similar survey disclosed a preference for premium roasters, making these 2025 findings a valuable continuation of that trend.

Future Outlook

Looking ahead, in early June, a subsequent release will incorporate expert cupping data into a comprehensive Coffee Ranking 2025. Also, an online cupping event is being organized, giving readers the opportunity to taste and share opinions.

About Coffee Bean Research Institute

The Coffee Bean Research Institute is one of the largest coffee information websites in Japan, known for sharing valuable insights about coffee under the motto