Celebrating Unity Through Cannabis: Gotham's High Love NY Campaign Unveils Iconic New Yorkers
Gotham, known as the world's pioneering cannabis concept store, has recently launched a monumental campaign titled "High Love New York." This initiative aims to unite diverse New Yorkers, embracing the cultural significance of cannabis within the city.
In a bold nod to the iconic 1980s "I ❤ NY" campaign, Gotham's new endeavor pays homage to its rich history while contextualizing cannabis as an essential aspect of contemporary urban life. The campaign adopts a striking aesthetic reminiscent of Richard Avedon's monochrome portraits, which capture the vibrant art scene of the late 1960s and 1970s. Photographer Dean Isidro, noted for his work with publications like OUT Magazine and Vogue, masterfully brings this vision to life by featuring both celebrated figures and everyday citizens.
The campaign showcases various personalities integral to New York's creative landscape, including legendary guitarist Lenny Kaye, associated with Patti Smith's influential band since 1974. DJ Bobby Trends, a prominent voice in the city's music scene, adds to the campaign's dynamic appeal, while Richie Shazam, a key LGBTQIA+ figure, makes a return following her previous involvement in Gotham's Pride initiatives. Fashion designer Grace Ling, alongside model and basketball player Liz Cambage, reflects the intersection of sports, fashion, and cannabis culture.
Not stopping at prominent personalities, Gotham emphasizes the collective spirit of New York by spotlighting everyday heroes—a barista, a drag performer, a retiree, and a postal worker—each contributing to the rich tapestry of life that defines the city. This deliberate inclusivity stands as a testament to the campaign's goal of portraying cannabis not merely as a product but as a connector fostering community.
Alongside the campaign, Gotham is introducing limited-edition "High Love New York" gummies crafted by Off Hours. Tailored to the relentless energy of New York, these gummies capture the essence of classic soda fountain flavors, specifically Cherry Lime Rickey, making them an ideal treat for the city's vibrant lifestyle.
Joanne Wilson, the visionary Founder and CEO of Gotham, articulates the mission: "Our goal is to intertwine culture with cannabis, establishing a hub for the New York community that celebrates this connection in all its forms." She highlights the importance of normalizing cannabis culture, particularly during times when it faced legal challenges, asserting that Gotham seeks to rectify the past by pushing forward a creative cannabis narrative.
The year 2024 marked significant expansion for Gotham, with new locations opening in Hudson, NY, and Brooklyn. The ongoing campaign is pivotal for the brand's growth, which is set against the backdrop of their soon-to-be-opened fourth location in Chelsea. This noteworthy development underscores Gotham's status as a frontrunner in the cannabis retail space, merging art, culture, and lifestyle.
Looking ahead, Gotham is poised to continue its trend of collaborative ventures during New York Fashion Week, with highlights expected on the runways from prominent designers like Collina Strada and Eckhaus Latta. Previous successes in September Fashion Week with brands such as Grace Ling and Theophilio further solidify their reputation.
The "High Love New York" campaign officially launches citywide on February 1, 2025, marking a significant milestone for Gotham as they celebrate the unifying spirit of cannabis in a city recognized for its diversity and creativity. For more information on this vibrant campaign and the products featured, visit Gotham's official website at www.gotham.nyc or follow their journey on Instagram @gotham.nyc.
In a bold nod to the iconic 1980s "I ❤ NY" campaign, Gotham's new endeavor pays homage to its rich history while contextualizing cannabis as an essential aspect of contemporary urban life. The campaign adopts a striking aesthetic reminiscent of Richard Avedon's monochrome portraits, which capture the vibrant art scene of the late 1960s and 1970s. Photographer Dean Isidro, noted for his work with publications like OUT Magazine and Vogue, masterfully brings this vision to life by featuring both celebrated figures and everyday citizens.
The campaign showcases various personalities integral to New York's creative landscape, including legendary guitarist Lenny Kaye, associated with Patti Smith's influential band since 1974. DJ Bobby Trends, a prominent voice in the city's music scene, adds to the campaign's dynamic appeal, while Richie Shazam, a key LGBTQIA+ figure, makes a return following her previous involvement in Gotham's Pride initiatives. Fashion designer Grace Ling, alongside model and basketball player Liz Cambage, reflects the intersection of sports, fashion, and cannabis culture.
Not stopping at prominent personalities, Gotham emphasizes the collective spirit of New York by spotlighting everyday heroes—a barista, a drag performer, a retiree, and a postal worker—each contributing to the rich tapestry of life that defines the city. This deliberate inclusivity stands as a testament to the campaign's goal of portraying cannabis not merely as a product but as a connector fostering community.
Alongside the campaign, Gotham is introducing limited-edition "High Love New York" gummies crafted by Off Hours. Tailored to the relentless energy of New York, these gummies capture the essence of classic soda fountain flavors, specifically Cherry Lime Rickey, making them an ideal treat for the city's vibrant lifestyle.
Joanne Wilson, the visionary Founder and CEO of Gotham, articulates the mission: "Our goal is to intertwine culture with cannabis, establishing a hub for the New York community that celebrates this connection in all its forms." She highlights the importance of normalizing cannabis culture, particularly during times when it faced legal challenges, asserting that Gotham seeks to rectify the past by pushing forward a creative cannabis narrative.
The year 2024 marked significant expansion for Gotham, with new locations opening in Hudson, NY, and Brooklyn. The ongoing campaign is pivotal for the brand's growth, which is set against the backdrop of their soon-to-be-opened fourth location in Chelsea. This noteworthy development underscores Gotham's status as a frontrunner in the cannabis retail space, merging art, culture, and lifestyle.
Looking ahead, Gotham is poised to continue its trend of collaborative ventures during New York Fashion Week, with highlights expected on the runways from prominent designers like Collina Strada and Eckhaus Latta. Previous successes in September Fashion Week with brands such as Grace Ling and Theophilio further solidify their reputation.
The "High Love New York" campaign officially launches citywide on February 1, 2025, marking a significant milestone for Gotham as they celebrate the unifying spirit of cannabis in a city recognized for its diversity and creativity. For more information on this vibrant campaign and the products featured, visit Gotham's official website at www.gotham.nyc or follow their journey on Instagram @gotham.nyc.
Topics Consumer Products & Retail）
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