School IE Achieves Three Consecutive Crowns in Customer Satisfaction Rankings for Eight Years

School IE's Triumph in Customer Satisfaction Rankings

In a remarkable achievement, School IE® has been awarded the top spot in the Oricon customer satisfaction rankings for the eighth consecutive year. This educational institution, part of the Motivational Switch Group based in Tokyo, has excelled in three specific categories: elementary school tutoring in the Kinki region, high school entrance exam tutoring in the Tokai region, and high school entrance exam tutoring in the Kanto region. The trophies were presented at the 2026 Oricon Customer Satisfaction® Awards ceremony, held at the Grand Hyatt Tokyo on March 12, 2026.

Achievements Recognized in the Ceremony

The event was attended by senior executives from the Motivational Switch Group, including Naoki Otsuka, who is the Chief Executive Officer of School IE. Representing the Kanto region, classroom headmasters also participated in this prestigious event.

Importance of Oricon Customer Satisfaction Ratings

Oricon, known for its commitment to providing information based on objective facts, has conducted consumer surveys since 2006. The customer satisfaction survey targets real users of services, offering impartial insights that highlight the best providers in various sectors. Over the years, it has garnered the trust of over 4.28 million respondents, distinguishing it as a premier measure of consumer satisfaction in Japan.

Highlights of the Awards Ceremony

The Oricon Customer Satisfaction® Awards were established to promote recognition for high customer satisfaction, enhancing the perceived value of participating services or products. The awards highlight companies that have achieved the top positions in customer satisfaction rankings, celebrating their commitment to quality and excellence. The first ceremony took place in 2008, and other than a few exceptions, has been held annually since.

Comments from Award Winners

During the awards ceremony, Naoki Otsuka expressed gratitude, stating, "This award is a reflection of the widespread support we receive from our community. Our staff remains dedicated to enhancing each student's self-capacity, collaborative, and imaginative skills." He also emphasized School IE's ongoing commitment to help students achieve their desired school placements while nurturing their talents for a fulfilling life.

Furthermore, the representative for the Kanto region expressed appreciation for the continued high ratings, affirming their dedication to personalized education that surpasses traditional one-on-one tutoring.

Breakdown of Customer Satisfaction Rankings

School IE's accolades are particularly noteworthy across three categories, demonstrating high levels of satisfaction:

1. Elementary School Tutoring in Kinki: Ranked number one for two consecutive years, this segment of School IE provides tailored support without focusing on entrance exams for junior high schools, drawing glowing reviews for teacher quality, curriculum richness, and affordability.

2. High School Entrance Exam Tutoring in Tokai: Here, parents report extremely high satisfaction with their children’s tutoring experiences. The program allows for individualized education that recognizes each student's unique needs, securing top ratings in essential metrics such as outcome improvement and quality of instruction.

3. High School Entrance Exam Tutoring in Kanto: Also achieving first place, this category has shown a consistent rate of growth and satisfaction among parents, highlighting the effective personalized approach that School IE implements across its educational offerings.

You can find more about these impressive rankings through individual URLs:

Future Plans of School IE

Looking ahead, School IE is committed to further enhancing customer satisfaction by continuing to create customized learning plans suited to each student's personal characteristics and academic needs. They are also offering free trial classes to new students, allowing them to experience their effective tutoring services firsthand.

For those interested in enrolling or inquiring about School IE, inquiries can be made at 0120-869-104 during business hours, excluding Sundays and holidays.

About Motivational Switch Group

The Motivational Switch Group operates over 1,200 School IE locations, providing custom-tailored educational experiences. Their method includes the use of both personality and academic diagnostics, ensuring every child receives the support they require to overcome challenges and achieve their dreams.

To learn more, visit the official School IE website.