Mars Teams Up with Cheez-It, Club, and Pringles for LA28 Games

Mars Teams Up with Cheez-It, Club, and Pringles for LA28 Olympic Games



The anticipation for the LA28 Olympic and Paralympic Games has taken an exciting turn with the announcement that Mars, Incorporated has forged a partnership that brings its popular snack brands—Cheez-It®, Club®, and Pringles®—to the forefront as the Official Salty Snacks Providers and proud supporters of Team USA. This collaboration aims to infuse the games with even more flavor and fun, providing fans with delightful snacking options as they cheer on their favorite athletes.

A New Flavorful Journey Begins


Mars Snacking is set to elevate the spirit of the LA28 Games, slated to be one of the most vibrant sporting celebrations in history. The partnership highlights not only the fun of snacking but also the camaraderie of sharing these experiences with family and friends while watching the games unfold. Cheez-It® and Pringles® are poised to lead this initiative, using their signature bold flavors and playful branding to engage fans.

Anton Vincent, President of Mars Snacking North America, emphasized the essence of their collaboration, stating, “Working with LA28 and Team USA reflects Mars' commitment to forging connections through our iconic brands. We aim to bring fans more ways to celebrate greatness—from the athletes on the world stage to the fans at home.

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