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Hyland Launches Innovative Referral Partner Program

In a bold move to enhance collaboration and create new business avenues, Hyland has launched its Referral Partner Program. This initiative caters to consultancies, advisory firms, systems integrators, and technology providers, allowing them to earn success-based fees for opportunities they help to close. The program was revealed on November 9, 2026, in a press announcement that emphasizes its potential for transforming how partners engage with Hyland.

Understanding the Program: A New Approach to Partnerships

Traditionally, advisors and consultants have played an informal yet crucial role in bringing Hyland into client conversations, often months before any actual deals are finalized. However, until now, there has been no structured way to reward them unless they signed up as full resellers. The new referral program addresses this gap by acknowledging the wide-ranging contributions of partners in the sales process.

The Referral Partner Program allows partners to earn tiered fees on a per-deal basis, with three distinct levels: Advocate, Advisor, and Ambassador. This flexible structure ensures that rewards are tied directly to the value contributed by the partner rather than fixed at the signup stage. Depending on their involvement, partners can earn between 5% of the first-year contract value to 10% of the total contract value, with caps applied accordingly.

Rewarding Real Contributions

One of the standout features of this program is its focus on rewarding partners based on real contributions to each deal. Unlike other referral programs that often specify fixed tiers upon enrollment, Hyland’s model allows partners to ascend levels based on their involvement in each referral opportunity. This could lead to substantial earnings, particularly in longer-term agreements—a game changer in how referral rewards are structured in the Software-as-a-Service (SaaS) landscape. In fact, Hyland's analysis found that partners could potentially earn up to three times the typical amount offered by the industry on agreements lasting three years.

Convenience and Speed

The launch of this program aims to streamline the onboarding process for new partners, featuring one straightforward agreement without any program fees. This means organizations can swiftly register their interest and start making referrals without being bogged down by cumbersome protocols. In addition, the program outlines prompt decision-making: referrals will be processed within five business days, tier confirmations within 15 days of signing contracts, and payments dispatched within 45 days of when customer payments are made. This expedited system aims to foster a more collaborative atmosphere between Hyland and its partners, making it effortless for them to engage.

The program is not limited to new partners. Hyland's current reseller and system integrator partners can also participate, enabling them to capitalize on more opportunities outside their standard operations.

The Vision Behind the Program

According to Nanette Lazina, Hyland's Senior Vice President of Global Channels and OEMs, this program represents a significant evolution in how partnerships are viewed.