#Japan #Tokyo #Sankei Digital #Game Marketing #Eliphant

Strengthening Game Marketing Across Asia: The Sankei Digital and Eliphant Partnership

In a significant move for the gaming industry, Sankei Digital, headquartered in Tokyo, has officially announced a strategic partnership with Eliphant Pte Ltd, a leading game marketing company based in Singapore. This collaboration aims to provide comprehensive promotional support for both companies' clients as they embark on global expansion, particularly into markets in Southeast Asia, North America, and Europe. The partnership is anticipated to enhance customer outreach and broaden the business impact in the gaming sector.

Established in 2014, Eliphant specializes in marketing and producing esports events throughout Asia. Recognized for organizing GameStart Asia, one of the largest gaming conventions in Southeast Asia from 2014 to 2019, Eliphant has successfully executed numerous corporate booths and activations in both online and offline environments. The firm has also garnered attention as the host of SEA Major, where they have facilitated major tournaments like the Capcom Pro Tour and the Tekken World Tour. Through collaborations with well-known organizations like Bandai Namco Entertainment, Eliphant has significantly contributed to the growth of the fighting game community in the Asia-Pacific region.

Eliphant's offerings are comprehensive, including end-to-end marketing solutions and esports strategies that cater to both B2B and B2C audiences. The company has launched initiatives focused on supporting indie games, such as Indie Wavemakers, and has also introduced TableCon Quest, the largest tabletop game convention in Singapore, in 2023. This reflects their commitment to nurturing various aspects of the gaming ecosystem.

On the other hand, Sankei Digital has been operating the Japanese version of IGN, one of the world’s largest gaming and entertainment information sites, since September 2016. With a unique media perspective, Sankei Digital delivers insightful content to its audience of domestic and international gamers. Recently, in July 2023, they launched HYPER REAL, a publishing initiative focused on innovative indie titles, unveiling three games to global markets by June 2026. Additionally, the company is dedicated to providing comprehensive consulting services for businesses entering the gaming space, encompassing support for major gaming events like the Tokyo Game Show along with promotional strategies across esports competitions.

The partnership between Sankei Digital and Eliphant leverages the strengths of both companies. Sankei Digital’s established media power in Japan coupled with its expertise in indie gaming aligns well with Eliphant’s vast knowledge in organizing large-scale events and fostering esports communities in Southeast Asia. As competition intensifies in the global gaming market, this collaboration is set to provide robust support for international business development through stand design, event management, and strategic PR initiatives.

The synergy created by this partnership not only seeks to enhance the outreach of both companies but also represents a significant step in facilitating the global presence of game developers and brands. By combining their efforts, Sankei Digital and Eliphant are committed to making substantial contributions to the development and expansion of the gaming industry in both Asia and beyond, responding to the growing demand for gaming content in a diverse range of markets.

Company Profiles

• - Sankei Digital: Established in November 2005, Sankei Digital operates news sites, lifestyle media, and e-commerce platforms, also providing support for advertising, esports initiatives, and event management. Their website can be found at Sankei Digital.
• - Eliphant Pte Ltd: A prominent player in gaming marketing and esports in Southeast Asia, Eliphant organizes notable events such as GameStart Asia, SEA Major, Indie Wavemakers, and TableCon Quest, contributing significantly to both businesses and brands in marketing solutions. More information is available at Eliphant.