#Japan #Tokyo #Alibaba #HHO Group #1688Japan

1688Japan: Alibaba's Official Partner in Japan Begins Operations

On April 1, 2026, 1688Japan, the exclusive official代理店 of Alibaba's B2B wholesale platform, 1688.com, is set to launch its full-fledged operations in Japan. This innovative service is a collaboration between HHO Company, based in Hangzhou, China, and Goldbach Co., Ltd., headquartered in Ueno, Tokyo.

To commemorate this launch, a free seminar titled "New Trends in Cross-Border Sourcing between Japan and China" will be held on March 31, 2026, from 1 PM to 5 PM at the Pasela Resorts Ueno Park in Tokyo. This seminar will feature seven experts from the cross-border business landscape, including representatives from Alibaba1688, who will offer practical sessions on sourcing, logistics, marketing, and e-commerce operations.

Background of 1688Japan's Launch

The demand for sourcing from China by small to medium-sized enterprises (SMEs) in Japan has been increasing year by year. However, challenges such as language barriers, payment systems, logistics, and quality control still pose significant obstacles. Currently, only a limited number of experienced businesses are leveraging the Chinese supply chain effectively.

The newly launched 1688Japan represents the culmination of the brand integration with Goldbach's previous service, Taotaro, and has transferred to a joint operational structure with HHO, an Alibaba-affiliated company holding the exclusive agency rights. This service aims to provide a one-stop solution covering everything from actual product sourcing to OEM customization, international logistics, and customs procedures. By utilizing data and AI, 1688Japan will support the smartization of the supply chain for Japanese companies, opening doors for those who have hesitated to engage in cross-border transactions.

Seminar Details

• - Event Name: 1688Japan Launch Commemoration: "New Trends in Cross-Border Sourcing"
• - Date & Time: March 31, 2026, from 1 PM to 5 PM (Doors open at 12:30 PM)
• - Venue: Pasela Resorts Ueno Park, 2nd Floor Event Hall, 2-14-30 Ueno, Taito, Tokyo
• - Participation Fee: Free (Pre-registration required; limited seats available)
• - Target Audience: Business owners, e-commerce operators, and buyers interested in sourcing from China, cross-border e-commerce, and OEM topics.
• - Registration Method: Register through the following Google form
• - Registration URL: Google Registration Form
• - Organizers: 1688Japan (jointly managed by Goldbach Co., Ltd. and HHO Company)

Keynote Presentations

1. "The Power of Localization - Designing China Supply Chain Services for the Japanese Market"
- Speaker: Taro Wada (CEO of Goldbach Co., Ltd.)
- He will discuss the thought process behind creating China supply chain services that adhere to Japan's unique quality standards and business customs.

2. "How Digitalization and AI Are Changing the Future of Cross-Border Supply Chains"
- Speaker: So Kan (CEO of HHO Group)
- This session will cover the latest trends in optimizing supply chains through AI and data utilization and HHO's technology-driven cross-border business model.

3. "Alibaba1688's Global Strategy - Enhancing Competitiveness for Japanese SMEs"
- Speaker: Meng Qi (Representative of Alibaba1688)
- He will present Alibaba1688's positioning in the global market and specific support measures for Japanese SMEs.

Specialized Sessions

• - Sourcing Segment: "1688 Utilization Techniques for Japanese Businesses: A New Approach to Sourcing from China" - A comprehensive overview of 1688Japan's one-stop sourcing solutions including OEM customization and compliance.
• - Logistics Segment: "Optimizing Logistics and Strategic Product Selection" - Practical know-how on international customs and logistics cost optimization.
• - Marketing Segment: "Live Commerce & Influencer Marketing Solutions" - Introducing new sales channels tailored for the Japanese market utilizing AI along with the latest influencer marketing techniques.
• - Operations Segment: "DingTalk AI EC Solutions" - Demonstrating semi-automated solutions for easing complex operations in cross-border e-commerce.

Highlights of the Seminar

This seminar is not only the unveiling of 1688Japan's full operations but also a unique opportunity to gain insights and practical solutions from the forefront of cross-border business. The direct address by Alibaba1688 representatives concerning strategies tailored for the Japanese market is extremely valuable. The program will cover sourcing, logistics, marketing, and e-commerce operations, providing an ideal framework for understanding the overall landscape of cross-border business.

Registration Instructions

Please register through the Google form linked above. Due to limited seating, early registration is encouraged.

About Goldbach Co., Ltd.

Goldbach Co., Ltd. is specialized in Sino-Japanese trade, operating from both Yiwu, China (the world's largest wholesale market) and Tokyo. Since its establishment in 2014, the company has grown its team to over 100 specialized staff, providing a one-stop service for sourcing, OEM production management, third-party inspection, and international logistics. They also operate the "Yiwu Japan Buyer Center", assisting Japanese buyers with sourcing in China. Working collaboratively with HHO Group, Goldbach provides a comprehensive framework for leveraging the Chinese supply chain under the brand name 1688Japan.

• - Company Name: Goldbach Co., Ltd.
• - Location: 2-14-30 Ueno, Taito, Tokyo
• - CEO: Taro Wada
• - Founded: October 2014
• - Official Corporate Site: http://yiwutaorui.com/

About HHO Group

Established in July 2021 and funded by Alibaba Group, HHO Group leverages digital and AI technologies to drive the digital transformation of e-commerce and related fields. With headquarters in Hangzhou and branches in Tokyo, Hong Kong, and Shenzhen, HHO operates various platforms, including the next-generation cross-border e-commerce site "7sGood." Their mission includes discovering high-potential emerging brands and assisting their global expansion, particularly into the Japanese market.

• - Company Name: HHO Co., Ltd. (Japan branch)
• - Location: 1-5-1 Shitakaihodō, Suginami, Tokyo
• - CEO: Hang Chen
• - Group CEO: So Kan
• - Group Founded: July 2021
• - Official Corporate Site: https://hhodata.com