Jennifer Matarangas-King Takes Office as USVI's New Tourism Commissioner

On January 15, 2026, Jennifer Matarangas-King officially assumed the role of Commissioner for the U.S. Virgin Islands (USVI) Department of Tourism at a ceremony held in St. Croix's Government House. This significant event was attended by notable figures, including Governor Albert Bryan Jr., members of the Cabinet, and previous tourism leaders, marking a moment of continuity and leadership for the department.

Matarangas-King’s confirmation came from the 36th Legislature of the United States Virgin Islands in November 2025, following her appointment by Governor Bryan in August 2025. Her task is to advance the territory's tourism sector, which serves as a major pillar of the local economy.

Since her appointment, Matarangas-King has dedicated her efforts to fortifying the internal structure of the Department of Tourism, emphasizing the importance of community involvement and connection. She has expanded her team, filling vital leadership roles across the islands of St. Croix, St. Thomas, and St. John. Her leadership approach has renewed focus on collaboration by developing partnerships with key organizations, such as the University of the Virgin Islands and the VI/PR Friendship Day Committee, aiming to enhance community engagement.

"Tourism must work for Virgin Islanders first," Matarangas-King stated during her address at the swearing-in ceremony. She believes that fostering a sense of pride and connection among local residents will naturally extend to visitors, enhancing their overall experience in the islands.

Looking ahead, Matarangas-King aims to achieve sustainable growth in the tourism sector by maintaining strong marketing initiatives directed at key feeder markets while reinforcing relationships within the local community. Her goal is to ensure that Virgin Islanders feel a 'Vested Interest' in an industry that directly supports over half of the territory's economy.

With her official swearing-in concluded, Matarangas-King is eager to build upon the groundwork laid by her predecessors and elevate the U.S. Virgin Islands as a sought-after destination, all while honoring its unique culture, people, and partnerships that define this beautiful territory.

A Brief Overview of the U.S. Virgin Islands

The U.S. Virgin Islands are located approximately 40 miles east of Puerto Rico and consist of three main islands: St. Croix, St. John, and St. Thomas. These islands boast not only breathtaking beaches famous worldwide but also a thriving marine industry and rich architectural heritage. As a territory of the United States, travelers from the mainland and Puerto Rico do not need passports to visit. Non-U.S. citizens may require documentation akin to standard international travel procedures, including a passport upon leaving the islands.

For more insights into the U.S. Virgin Islands and tourism-related information, visit www.visitusvi.com.