#United States #Louisville #Kentucky Derby #Churchill Downs #Derby Partners

Churchill Downs Racetrack Prepares for the 151st Kentucky Derby

Churchill Downs Racetrack, the iconic venue for the Kentucky Derby, has unveiled an array of partnerships and brand experiences set to enhance the 151st installment of this celebrated race. The Derby, scheduled for May 3, 2025, represents not just a horse race, but a grand cultural event that harmonizes tradition with contemporary flair.

Celebrating the Derby's Heritage

Marketing Partnerships Vice President Casey Ramage emphasized the Derby’s evolution beyond a mere race to a celebration of community and culture. This year’s partners embody this theme, blending innovation with a rich legacy to craft memorable experiences for attendees.

Culinary Delights at the Derby

Food and beverages will take center stage as always, maintaining the opulent traditions of the event while introducing unique culinary offerings. Premier partner Brown-Forman will showcase its renowned cocktail expertise with activations featuring the extravagant $5,000 Woodford Reserve Mint Julep and Old Forester Mint Julep. Furthermore, White Claw rejoins as the Official Hard Seltzer, enhancing the experience with interactive activations and exclusive giveaways.

Attendees can also savor Jackson Family Wines’ offerings in the Paddock Plaza and explore Wisconsin Cheese’s premium selections in designated areas, reflecting the Derby's commitment to excellent gastronomy.

Adding Fashion Flair

In terms of style, Longines returns as the presenting sponsor of the Kentucky Oaks, showcasing sophisticated timepieces and a special photo experience. The brand vineyard vines will reveal its exclusive collection for the Derby, focused on vibrant styles for the entire family. Retail Row will also be back, allowing guests to shop for unique Derby-themed accessories.

Emphasizing Cultural Traditions

The ornamental aspect of the Derby will be highlighted by Passion Roses, the Official Rose Provider, who will enrich the event’s aesthetics with beautiful floral displays and custom creations. Kroger will prepare the stunning Garland of Roses, ensuring that tradition remains a captivating part of the experience. In a nod to Louisville's vitality, Resolute Racing will sponsor a new event focusing on local non-profits.

Unforgettable Hospitality Innovations

As part of the hospitality offerings, popular figures like Olivia Dunne and Jayson Werth will facilitate engagement with fans, bringing an exciting atmosphere to the event. In addition, Sentient Jet will provide gourmet chocolates to select guests, while Romeo y Julieta will feature their exclusive Kentucky Derby cigar.

Expanding the Global Reach

This year, notable international participation is marked by the partnership with Japanese gaming giant Cygames, who will introduce their games to attendees, blending the thrill of gaming with the Derby’s tradition.

The Role of Technology in the Derby

Behind the scenes, several partnerships will ensure that the Derby runs seamlessly. Ford will present a non-alcoholic mocktail called 'The Pony' and enhance the guest experience with on-site activations. Additionally, SAP will support data management strategies for operational efficiency, while Veritas Prime aims to improve HR processes, further elevating attendee satisfaction.

As preparations move forward, fans are reminded to check ticket availability for both the Kentucky Oaks and the Derby, ensuring they do not miss out on what promises to be a remarkable 151st Kentucky Derby.

For comprehensive details about the event, visit KentuckyDerby.com, where you can also purchase official merchandise to celebrate this iconic occasion. Don't forget to join in for the live broadcasts of the Kentucky Derby and Oaks on NBC and Peacock, marking another chapter in the storied legacy of the Kentucky Derby.