#Japan #Tokyo #Tokyo Sweets #FONDAN #Handmade Butter

FONDAN: A New Era of Confectionery with Handmade Butter

In a revolutionary move against traditional notions of butter, FONDAN, the new confectionery brand founded by COC, is set to captivate taste buds with its unique handmade butter confections. Scheduled to open its flagship store on November 19, 2025, at the prestigious Daimaru Tokyo store, FONDAN is ready to bring its innovative sweets to the heart of Tokyo.

A Concept of Melt-in-your-Mouth Delights

The name "FONDAN" is derived from the French word "fondant," which means "to melt." This reflects the brand's philosophy of creating desserts that deliver an unforgettable melting sensation in the mouth, enhanced by the rich, lingering flavor of their freshly made butter.
FONDAN will launch two Signature products: Fondan Sand and Fondan Galette.

The Signature Products

• - Fondan Sand: This charming treat features creamy butter caramel encased in a light and crunchy langouxtia cookie. The richness of the homemade butter is perfectly blended into the caramel, creating a harmonious flavor profile.
• - Fondan Galette: A velvety butter fondant layered over a deliciously aromatic galette showcases the unique attributes of the homemade butter, ensuring a delightful crunch with every bite.

Both products symbolize the brand's commitment to delivering a truly melting experience.

Pursuing the Essence of Butter

FONDAN’s unique handmade butter stands out due to the production methods employed. Unlike conventional butter that undergoes refining heat treatments, FONDAN focuses on preserving the natural flavors of freshly squeezed raw milk. This approach ensures a rich, lingering aftertaste—something simply not found in regular or fermented butter.

FONDAN is dedicated to maintaining the delicate nature of its handmade butter, achieved through minimum heat treatment and non-homogenized methods. Their approach captures the essence of the ingredients, revealing the soft flavors and enhancing the luxurious experience of each sweet.

Grand Entrance to Tokyo

For COC, known for launching popular sweets brands originating from Hokkaido like SNOWS and CHEESE WONDER, FONDAN represents their first venture into Tokyo's confectionery scene. Located at the first floor of Daimaru Tokyo, the store is perfectly positioned to attract the attention of sweet lovers and gourmets alike.
With a beautiful storefront adorned in warm, buttery yellow, FONDAN aims to offer a welcoming and luxurious atmosphere where customers can discover their melt-in-your-mouth delights.

Continuing Commitment to Sustainability

Beyond just delicious desserts, FONDAN's commitment to sustainability shines through its production practices. Following regenerative agriculture principles, their dairy cows are grass-fed and free-range, promoting a balanced ecosystem while yielding rich and flavorful milk. This attention to ethical sourcing contributes significantly to the quality of their ingredients.

The Future of FONDAN

With plans to share their unique melting experiences not just in Japan but also globally, FONDAN is set to redefine the standards of confectionery. Expect a delightful fusion of flavor and sustainability as FONDAN's products make their way into the hearts and homes of dessert enthusiasts everywhere.
For more information, visit their official website FONDAN and follow them on Instagram.

Products will be available for purchase from the following prices:
1. Fondan Sand: 5 pieces for ¥1,350 (tax included), 10 pieces for ¥2,646 (tax included).
2. Fondan Galette: 4 pieces for ¥1,458 (tax included).

FONDAN looks forward to welcoming customers to an unforgettable tasting journey of rich, creamy, and meticulous nuances in every product they create.