#AI #Public Relations #Qlipper

Upcoming Seminar: PR Strategies in the AI Era

On September 11, 2026, at 14:00, Todoonada Inc., headquartered in Taito, Tokyo, will host a free online seminar titled "AI Era PR Strategies - Strategy and Scheme Edition". Managed by Tatsuya Shiraishi, a director at the company, this event seeks to address the pivotal changes in public relations brought about by generative AI.

Background of the Event: Why Act Now?

Previous seminars in this series garnered a high satisfaction rating, averaging 4.3 out of 5 from participants, underlining the pressing issues PR professionals now face. With the rise of generative AI, the traditional pathways to fostering consumer choice have transformed significantly. Public relations efforts must now consider not only media exposure and brand recognition but also how AI interprets and presents corporate information.

However, many companies find themselves at a standstill, unsure of where to begin with LLMO countermeasures or lacking clarity on how to distinguish between these strategies and their SEO efforts. This seminar aims to clarify these concepts and provide a roadmap for effective PR strategies. Previous attendees have noted the useful insights provided, helping them organize tasks within PR and marketing, as well as deepening their understanding of AI mechanics.

Key Takeaways from the Seminar

1. Structuring PR Strategies in the AI Age: Participants will learn to think strategically about what corporate information needs to be generated, stored, and contextualized within a competitive environment influenced by AI.

2. Determining LLMO Initiatives: The seminar will provide guidelines on identifying priority initiatives within the framework of LLMO, considering the various purposes and impacts of these strategies.

3. Building a Unique Info Repository: Insights will be shared on how to design an information ecosystem that links customer issues with company data, a differentiation necessary to maintain a competitive edge.

4. Understanding Execution Methods for Continuous Improvement: The seminar will advocate for a systematic approach to communication, outlining essential steps for implementing and advancing PR projects internally within organizations.

5. Assessment Tools for Current Standing: Strategies will be discussed to evaluate how AI currently perceives a company, introducing tools such as