BWH Hotels and United Soccer League Unite for Major Partnership to Enhance Soccer Experience in the U.S.

BWH Hotels and United Soccer League: A Game-Changing Partnership

In an exciting move for soccer fans and travelers alike, BWH® Hotels (BWH) has struck a landmark partnership with the United Soccer League (USL). This collaboration is set to elevate the travel experience for USL clubs, fans, and communities across the United States by combining their love for the sport with the excellence of BWH's hospitality services. This sponsorship will officially debut on April 6, 2025, during the first national match of the season on CBS, featuring an enticing matchup between San Antonio FC and Phoenix Rising FC.

As the largest soccer organization in the U.S., the USL plays a crucial role in advancing the sport from youth levels to professional ranks for both genders. This partnership will not only support the developed landscape of soccer but will also allow BWH to step in as the official hotel partner of the USL. Joelle Park, Senior Vice President and Chief Marketing Officer at BWH, expressed excitement about the partnership, recognizing the dynamics and community-driven focus of the USL.

Merging Two Worlds: Hospitality and Sports

The collaboration aims to provide exclusive travel benefits that will enhance fan experiences, whether they're attending an exciting match or supporting their local teams. As part of this venture, BWH and USL will introduce an innovative travel map that will enhance viewing experiences during matches on nationally televised networks. This interactive platform will provide viewers with critical insights into player performance and real-time graphics regarding player movements throughout the game.

The cooperation is also set to include the introduction of the Hometown Hero Award in 2025, spotlighting local individuals who have made a meaningful impact in their communities, both on and off the field. The award will be presented at the USL Championship Final, featuring a celebration in honor of these heroes. This initiative aims to further emphasize BWH and USL's commitment to enhancing the communities they serve.

Game Changer for the League and Fans

USL's Executive Vice President of Corporate Development Partnerships, Josh Keller, described the partnership as transformative for the organization and fans. He stated that as the sport continues to grow, joining forces with a leader in hospitality like BWH Hotels ensures that fans enjoy outstanding experiences, both during matches and while traveling.

With BWH's commitment, fans will also enjoy greater engagement through ESPN broadcasts and digital platforms including the USL website and mobile app. This multi-channel activation approach will support not just the league but also local teams, youth events, and fan experiences tied to the overall soccer community.

For fans looking to experience the thrill of soccer live or take part in the growing fandom around the sport, this partnership promises to enhance both journey and destination. As the U.S. braces for a surge in soccer enthusiasm, especially with major events like the Men's and Women's World Cup and the upcoming L.A. Olympics, BWH and USL are committed to fueling that momentum.

For further information and updates, fans and travelers can visit BWHHotels.com and USLSoccer.com. This collaboration marks a promising future for soccer in the U.S., seamlessly merging the excitement of live sports with the comfort of hospitality services, making every match a memorable experience.