Applexus Technologies Expands Its Portfolio with Lavendel Consulting Acquisition

Seattle, Jan 13, 2026 — Applexus Technologies Inc., globally recognized for its expertise in SAP consulting, analytics, and Business AI solutions, has made a significant move by acquiring Lavendel Consulting, the largest independent partner for Pricefx consulting in the world. This strategic acquisition merges Lavendel’s deep-rooted pricing expertise with Applexus's advanced SAP and AI capabilities, designed to directly enhance enterprise pricing intelligence within their SAP ecosystem.

In today’s highly competitive market, businesses face unique challenges such as market volatility, pressure for profit growth, margin compression, and shifting customer expectations. Effective pricing strategies have become pivotal to navigating these complexities. The integration of Lavendel into Applexus’s portfolio will allow clients to access a holistic pricing transformation solution, combining strategy, execution, automation, and ongoing optimization seamlessly across one intelligent platform.

Sam Mathew, CEO of Applexus Technologies, remarked, "This partnership positions us at the forefront of AI-driven pricing transformation. By harnessing the innovation from Applexus Labs, combined with our extensive reach in North America and Europe, we are set to address the most intricate pricing challenges faced by our clients."

Nittu Thomas, COO of Applexus Technologies, added, "With about 80% of Pricefx customers already operating on SAP, this partnership emerges as a leading solution for enterprises looking for integrated pricing and ERP optimization. We foresee a path of continued growth for Lavendel while leveraging the strengths of both organizations."

Lavendel comes with a wealth of experience in pricing solutions, boasting a team whose senior members collectively bring over 300 years of expertise to the table. It stands out as the only Pricefx partner with an entirely certified engineering team. Over the years, Lavendel has successfully delivered projects for Fortune 1000 companies spanning diverse sectors including automotive, retail, manufacturing, food and beverage, chemicals, and distribution.

Babu Prasath, CEO and Founder of Lavendel Consulting, emphasized their ambition: "We aim to become the premier pricing transformation partner in the market. Applexus’s global scale, combined with its SAP expertise and robust presence in key markets, equips us to provide comprehensive pricing solutions from strategy through implementation and ongoing support."

The collaboration between Applexus and Lavendel aims to bring forth innovative, AI-enabled pricing solutions that will be seamlessly integrated into SAP systems and backed by a robust global delivery network. This advancement not only represents a significant business strategy but also reflects the evolving landscape of pricing management and related technologies.

About Applexus Technologies

Applexus Technologies Inc. stands as a significant player in delivering intelligent enterprise transformations centered around SAP, Business AI, and Data Analytics. Their mission is to empower organizations to navigate the journey toward becoming intelligent, autonomous enterprises. For further information, visit Applexus Technologies.

About Lavendel Consulting

Lavendel Consulting is noted for being the largest independent partner for Pricefx implementations globally. They specialize in delivering comprehensive pricing strategies, optimization, and support services catered to Fortune 1000 companies around the world. To learn more, visit Lavendel Consulting.