#Japan #Tokyo #Meiji #Takenoko no Sato #Chocorooms

Meiji's 'Takenoko No Sato' Takes on the Global Stage

Meiji Co., Ltd., under the leadership of President Bunjiro Yao, has announced a significant milestone in the global expansion of its beloved snack, 'Takenoko No Sato.' Following the successful introduction of 'Kinoko No Yama' (Mushroom Mountain), this iconic treat will be exported to Taiwan and Korea starting September 2026. This strategic move aims to bring both 'Kinoko No Yama' and 'Takenoko No Sato' to international taste buds, enhancing the brand's presence in Asia and beyond.

In both Taiwan and Korea, Meiji will be leveraging local networks to ensure that customers can access this delightful snack easily. With an already established fanbase for 'Kinoko No Yama,' the addition of 'Takenoko No Sato' will enable consumers to enjoy both products and indulge in the lighthearted debate of which snack reigns supreme. This playful communication, centered around the question “Which side are you on?” or “どっち派” in Japanese, seeks to engage a broader audience and amplify the brand’s global appeal.

'Takenoko No Sato' is characterized by its crisp cookie base and creamy chocolate coating, making it a hit among both locals and tourists visiting Japan. The individual, bite-sized shapes and unique flavor profiles have garnered positive feedback, reflecting the brand's ability to captivate snack lovers across generations. By rolling out 'Takenoko No Sato' in Taiwan and Korea, Meiji hopes to enrich international conversations and interactions centered on these fan-favorite treats.

As 'Kinoko No Yama' is already marketed under the English name 'Chocorooms' and is available in 18 countries and regions, the expansion into Asian markets like Taiwan and Korea is particularly promising. Given the familiarity of local consumers with bamboo shoots, the main ingredient in 'Takenoko No Sato,' offers a favorable opportunity for the product's acceptance.

To further facilitate the introduction of 'Takenoko No Sato' in Taiwan, Meiji will be offering smaller package options. This caters to the diverse preferences of customers while adhering to the brand’s mission to contribute to healthier lifestyles through enjoyable snacking. The overarching brand concept emphasizes