#Japan #Tokyo #AI Strategies #Qlipper #PR Impact

Don't be Fooled by AI Search Optimization

In a rapidly changing digital landscape, understanding the intricacies of AI and how it impacts public relations is crucial for companies. On October 2, 2026, at 14:00, Qlipper, a PR measurement service operated by Todo Onada Co., Ltd., is hosting a free online seminar titled "AI Era Public Relations Strategy - Strategy and Scheme Edition". This insightful seminar aims to unravel the confusion surrounding AI search optimization and how PR can significantly influence a company’s visibility in AI-generated responses.

Understanding AI Memory

A prevalent myth in today's market is the belief that companies can simply optimize their websites for AI searches by implementing basic SEO strategies. The reality is that large language models (LLMs) do not possess a traditional search function. Instead, their ability to recall a company is intricately linked to whether that company has been “remembered” during the pre-training phase. If a brand isn’t included in that memory, it won’t even surface in search queries produced by these AI models.

As PR professionals, it is essential to recognize this structural challenge and redesign strategies that not only bolster a brand's memory in AI but also leverage its expansive reach across various digital platforms.

What the Seminar Covers

This upcoming seminar will delve into several pivotal topics, including:

• - Differentiating Roles of Marketing and PR in LLM Optimization: Understand how marketing's and PR's strategies diverge in the context of AI-related optimization.
• - The Impact of First Response: Discover why holding the number one position in search results isn't as significant when click-through rates can drop by as much as 79%.
• - Exploring RAG vs. Pre-training: Gain insights into the fundamental differences between retrieval-augmented generation (RAG) from a marketing standpoint versus pre-training from a PR perspective.
• - Real Value of Reprints: Learn about the genuine value of content reprints and the emerging KPIs that can strengthen co-occurrence relationships.
• - Diagnosis Tools and Actionable Steps: Get acquainted with 'DigiDigi,' a tool designed to evaluate your current standing and offer feasible steps you can implement right away.

Why PR is Now Central

The likelihood of an LLM remembering a company is significantly affected by how often the brand name is mentioned across multiple domains and in conjunction with category terms. Disseminating just one press release can yield twofold benefits — offering “insurance” against data reprints and accumulating co-occurrence metrics through unique articles. No other activity creates this dual effect as effectively as PR. The assertion here is that those selling AI search optimization are essentially selling a shelf, while effective PR builds the memory.

Learning to navigate pre-training strategies and understanding the role PR plays in this context can be accomplished in just one hour.

Seminar Details

• - Date and Time: October 2, 2026 (Friday) from 14:00 to 15:00
• - Format: Online (Zoom)
• - Participation Fee: Free
• - Capacity: 20 participants
• - Registration Link: Sign Up Here
• - Download Pre-Seminar Materials: Material Link

Related Services

• - Qlipper: A real-time monitoring service that analyzes articles from over 4,000 media outlets, enabling competitive comparisons and quantifiable PR effectiveness. Learn More
• - DigiDigi: A brand recognition assessment tool that reveals how different AI models, like ChatGPT and Gemini, perceive your brand. Explore DigiDigi

Company Overview

Todo Onada Co., Ltd. was founded on January 20, 2020, and is based in Ueno, Taito, Tokyo. Under the leadership of Takayuki Matsumoto, the company focuses on developing and offering PR Tech solutions, including Qlipper and DigiDigi. It is a proud member of the Public Relations Society of Japan.

For media inquiries related to this press release, please contact:
Qlipper Operations Office
Email: [email protected]
Phone: 03-6453-6886