#USA #Bristol #electric outboard #Flux Marine #Gary Lancina

Flux Marine Strengthens Its Advisory Footing with Strategic Hire

Flux Marine, a frontrunner in high-performance electric outboard technology, has made a pivotal appointment with the addition of Gary Lancina to its Advisory Board. This strategic move is intended to bolster the company's expansion efforts as it aims to electrify waterways worldwide.

A Vision for Expansion

Lancina, recognized for his impactful tenure as the Head of Strategy at Mercury Marine, brings with him an impressive track record in driving substantial revenue growth and market share expansion. His strategic insights come at a crucial phase for Flux Marine, which has recently transitioned from a focus on technical enhancements to heightening its commercial presence.

In the past 18 months, the company has established dominance in producing advanced, high-voltage outboard motors, making it a formidable player in North America. Now, Flux Marine is setting its sights on scaling these innovations into broader, more aggressive market ventures.

CEO Ben Sorkin commented on the significance of this hire, stating, "We’ve spent five years perfecting the most advanced electric propulsion on the water. Now, we’re investing heavily in the new flywheel of our business: sales and marketing. Gary doesn't just understand the marine industry; he knows how to scale brands to a global stage."

Navigating Uncharted Waters

Gary Lancina is not just an industry veteran; he is hailed as a 'growth wizard' within the marine sector. His previous role at Mercury Marine saw him orchestrate strategies that fueled a $1 billion revenue increase and achieved historic market share levels. His expertise encompasses various transformative periods in the industry, showcasing his ability to adapt and evoke change.

Reflecting on his new role, Lancina stated, "Electric propulsion is the most significant shift in marine technology in generations. Flux Marine has the breakthrough performance and engineering integrity to lead this transformation. I am excited to assist Flux in becoming a brand that defines the future of boating."

Strengthening the Future of Marine Technology

Lancina's primary responsibilities will encompass guiding Flux Marine in strategic partnerships, exploring B2B opportunities, and adeptly positioning the brand within the market. His presence marks a significant statement within the industry that Flux Marine is prepared to contest against traditional internal combustion engine dominance.

With an academic pedigree as a Fulbright Scholar and an MBA from Clemson University, Lancina's unique blend of educational excellence paired with practical industry experience positions him as a key player in Flux’s broader vision. His role promises to reinvigorate the company's innovative approach to marine propulsion technology.

About Flux Marine

Based in Bristol, Rhode Island, Flux Marine is at the forefront of redefining marine propulsion with its cutting-edge electric outboard motors, designed for superior performance while ensuring user-friendliness. With patented technology that offers rapid acceleration, exceptional maneuverability, and silent operation, Flux Marine stands as a leader in eliminating the noise and emissions associated with traditional engines. Adding to the user experience, their state-of-the-art software ensures seamless control through onboard displays or mobile applications, and simple charging options at docks or home outlets.

As Flux Marine embarks on this exciting phase of growth, the company not only aims to set new standards in electric marine propulsion but to establish itself as a household name in the industry, backed by strong advisory insights from leaders like Gary Lancina. Everybody at Flux Marine looks forward to this promising journey ahead, anticipating a transformation in the maritime landscape.