Simpli.fi Executives Shortlisted for Prestigious Cynopsis Media Awards
Simpli.fi, the leading Advertising Success Platform known for its impactful programmatic advertising and workflow software, has achieved a significant milestone with two of its top executives being recognized as finalists for the Cynopsis Top Women in Media Awards. This distinction is conferred upon remarkable women making groundbreaking contributions in the media and advertising sectors.
The executives in the limelight are Elizabeth Maughon, the Chief Customer Officer, and Lauren Evans, the Vice President of Client Success. Their nominations are particularly noteworthy, with Maughon recognized in the Corporate Visionaries category for her innovative strategies that guide organizations into the future. Conversely, Evans stands out in the Customer Client Support category for her exceptional ability to forge long-lasting partnerships that yield meaningful results.
During the past year, Maughon has spearheaded the creation of an AI-powered chatbot designed to bolster client communications and improve the user experience significantly. Her contributions don’t stop there; she has played a vital role in redefining Simpli.fi’s national go-to-market strategy, aiming to optimize client performance across the board. Addressing her recognition, Maughon stated, "It's an honor to be recognized alongside exceptional women who are shaping the future of media. This nomination reflects Simpli.fi's efforts to drive meaningful change and growth across the advertising industry while delivering measurable impact for our clients."
Additionally, Evans has introduced a scalable service model to accommodate Simpli.fi's ever-expanding mid-market client base. She has also undertaken a customized initiative, providing personalized support for over 1,000 franchises, empowering each franchisee with valuable data and guidance to excel in their respective markets. "I've been fortunate to learn from incredible mentors who instilled the importance of advocating for clients and building lasting relationships grounded in trust," expressed Evans regarding her nomination. "Receiving this recognition from Cynopsis is a great honor, and I will continue to pay it forward by fostering environments that empower women and raise the standard of excellence in media."
The Cynopsis Top Women in Media Awards aim to honor pioneering female leaders who are transforming the landscape of media, marketing, and entertainment. Awardees are lauded for their innovation, influence, and impact within various sectors including ad sales, ad tech, marketing, operations, social media, and technology. The announcement of winners will take place during the annual Cynopsis Top Women in Media Awards Gala on October 8.
In an industry that is rapidly evolving, the recognition of leaders like Maughon and Evans emphasizes the vital role women play in shaping the future of media. Simpli.fi is proud to spotlight their efforts and the tangible impact they continue to make within the advertising ecosystem. As the company strives to enhance its services and develop new strategies for its clients, the milestones achieved by its leaders serve as a testament to its commitment to excellence.
Simpli.fi stands out as a premier Advertising Success Platform, offering programmatic advertising solutions and workflow software to a diverse clientele of over 2,000 media teams, agencies, and brands. They empower advertisers to enhance relevance in their engagements and outcomes across various media types including CTV, mobile, display, and beyond. With a track record that includes running over 140,000 campaigns monthly for around 30,000 advertisers, Simpli.fi’s approach is focused on delivering performance across all budget sizes. Leading private equity firms Blackstone and GTCR support Simpli.fi’s operations, highlighting its stature as a trusted partner in the advertising technology market. For further insights and details, please visit Simpli.fi.
The executives in the limelight are Elizabeth Maughon, the Chief Customer Officer, and Lauren Evans, the Vice President of Client Success. Their nominations are particularly noteworthy, with Maughon recognized in the Corporate Visionaries category for her innovative strategies that guide organizations into the future. Conversely, Evans stands out in the Customer Client Support category for her exceptional ability to forge long-lasting partnerships that yield meaningful results.
During the past year, Maughon has spearheaded the creation of an AI-powered chatbot designed to bolster client communications and improve the user experience significantly. Her contributions don’t stop there; she has played a vital role in redefining Simpli.fi’s national go-to-market strategy, aiming to optimize client performance across the board. Addressing her recognition, Maughon stated, "It's an honor to be recognized alongside exceptional women who are shaping the future of media. This nomination reflects Simpli.fi's efforts to drive meaningful change and growth across the advertising industry while delivering measurable impact for our clients."
Additionally, Evans has introduced a scalable service model to accommodate Simpli.fi's ever-expanding mid-market client base. She has also undertaken a customized initiative, providing personalized support for over 1,000 franchises, empowering each franchisee with valuable data and guidance to excel in their respective markets. "I've been fortunate to learn from incredible mentors who instilled the importance of advocating for clients and building lasting relationships grounded in trust," expressed Evans regarding her nomination. "Receiving this recognition from Cynopsis is a great honor, and I will continue to pay it forward by fostering environments that empower women and raise the standard of excellence in media."
The Cynopsis Top Women in Media Awards aim to honor pioneering female leaders who are transforming the landscape of media, marketing, and entertainment. Awardees are lauded for their innovation, influence, and impact within various sectors including ad sales, ad tech, marketing, operations, social media, and technology. The announcement of winners will take place during the annual Cynopsis Top Women in Media Awards Gala on October 8.
In an industry that is rapidly evolving, the recognition of leaders like Maughon and Evans emphasizes the vital role women play in shaping the future of media. Simpli.fi is proud to spotlight their efforts and the tangible impact they continue to make within the advertising ecosystem. As the company strives to enhance its services and develop new strategies for its clients, the milestones achieved by its leaders serve as a testament to its commitment to excellence.
About Simpli.fi
Simpli.fi stands out as a premier Advertising Success Platform, offering programmatic advertising solutions and workflow software to a diverse clientele of over 2,000 media teams, agencies, and brands. They empower advertisers to enhance relevance in their engagements and outcomes across various media types including CTV, mobile, display, and beyond. With a track record that includes running over 140,000 campaigns monthly for around 30,000 advertisers, Simpli.fi’s approach is focused on delivering performance across all budget sizes. Leading private equity firms Blackstone and GTCR support Simpli.fi’s operations, highlighting its stature as a trusted partner in the advertising technology market. For further insights and details, please visit Simpli.fi.
Topics Entertainment & Media）
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