Successful Conclusion of the 31st Fashion Source and SS26 Shenzhen Original Fashion Week

Conclusion of the 31st FASHION SOURCE and SS26 SHENZHEN ORIGINAL FASHION WEEK

On November 21, 2025, the 31st FASHION SOURCE and SS26 SHENZHEN ORIGINAL FASHION WEEK wrapped up successfully, held at the Shenzhen Convention and Exhibition Center. This dual event brought together 600 prestigious exhibitors from the textiles and apparel industry, covering fiber, yarn, fabrics, accessories, manufacturing, knitting, and designer brands. The event attracted over 45,000 visitors from various sectors, including trade brands, e-commerce platforms, factories, wholesalers, retailers, shopping malls, stores, designers, associations, MCNs, and KOLs.

Thirty brands showcased their latest fashion designs on the runway, demonstrating the event's impact on the industry. The matchmaking service was particularly beneficial, facilitating communication between exhibitors and brands such as Marisfrolg, Koradior, eifini, SONG OF SONG, MEILLEUR MOMENT, ELLE ACTIVE, ELLASSAY, NAERSI, and more. Feedback from suppliers and brands regarding this service has been overwhelmingly positive, highlighting the effectiveness of such networking opportunities.

In addition to the exhibitions, specialized forums were held, fostering in-depth discussions on various aspects of the fashion industry. More than 87 industry representatives engaged in meaningful conversations about fashion trends, products imbued with intangible cultural heritage, e-commerce channels, applications of artificial intelligence in fashion, sustainable solutions, and the intersection of sport and lifestyle. These discussions collectively aimed to delve into the future of the industry, exploring innovative perspectives and strategies.

The event featured three key summits, each with its focused agenda:
1. China Apparel Supply Chain Summit - Operating under the theme 'Echo Universe', this summit worked on constructing a new paradigm for brand coexistence.
2. Innovation and Sustainable Development Summit in the Asian Fashion Industry - This gathering pursued the goal of 'Calibrating Issues and Building Closed Loops', aiming to drive the circular transformation of the Asian fashion industry.
3. Artificial Intelligence Application Conference - With the theme 'Intelligent Textiles, A New Era', this conference analyzed the practical implementation of AI across the entire supply chain.

These three dimensions collectively mapped out a shared pathway for the Chinese apparel industry focusing on intelligent innovation, sustainable development, and global integration.

Looking ahead, the 32nd FASHION SOURCE and AW26 SHENZHEN ORIGINAL FASHION WEEK have been officially scheduled for April 15-17, 2026, also at the Shenzhen Convention and Exhibition Center. The industry will further concentrate on specific areas, such as collaborative innovation within the supply chain and deeper integration between industry, academia, and research. Additionally, the expansion of cross-border e-commerce channels will receive attention, with practical measures designed to continuously drive transformation and modernization, thus providing a lasting impetus for the Chinese fashion industry.

As trends evolve and challenges arise, events like FASHION SOURCE and SHENZHEN ORIGINAL FASHION WEEK serve as critical platforms for stakeholders to connect, share insights, and forge pathways toward a dynamic future in fashion. With a commitment to growth and innovation, the industry is poised to embrace the changes ahead.