University of Colorado Football Introduces Advanced Sideline Technology with Dragon Seats Partnership

University of Colorado Football Enhances Athlete Experience with Dragon Seats

In a groundbreaking partnership announced on August 28, 2025, the University of Colorado's football team is set to revolutionize its sideline experience. Collaborating with Dragon Seats, a frontrunner in climate-controlled benches and sideline equipment, this partnership aims to enhance the athlete experience during the 2025 football season at Folsom Field.

This collaboration will introduce cutting-edge technology featuring Dragon Seats' climate-controlled benches along both sidelines of Folsom Field. Such innovation is expected to significantly improve player and coaching comfort, allowing them to focus on performance under varying weather conditions. Additionally, the installation includes Dragon ShadER sunshades that will provide much-needed relief from the sun, further emphasizing the importance of player safety and performance enhancement.

Customized Features for Enhanced Performance
One of the standout elements of this partnership is a specialized privacy tent designed specifically for Head Coach Sanders. This structure not only offers accessibility but also ensures that the coaching staff can strategize effectively without distractions. The thoughtful design shines a light on the commitment from both Dragon Seats and the University of Colorado to prioritize athlete welfare.

Branding and Identity
To reinforce team identity and pride while promoting conference unity, Colorado branding will be prominently displayed on the home sideline. Meanwhile, the visiting sideline will feature the logos of the Big 12 Conference. This will set a new standard not only for sideline uniformity within the conference but also serve as a model for other teams seeking to enhance their sideline environments.

Franklin Floyd, the Chief Operating Officer of Dragon Seats, expressed his excitement about this partnership, stating, "This is an exciting partnership for Dragon Seats, and we’re proud to deliver solutions to the University of Colorado and everything this program represents. Our team has faced unique challenges while designing these solutions, and we believe our innovations at Folsom Field will significantly impact both athletes and staff this season."

Commitment to Excellence
On the other side, Michael Smith, Assistant Athletic Director for Equipment Services at Colorado, shared his enthusiasm, indicating that this investment underscores the university's dedication to providing student-athletes and coaches with top-notch tools necessary for competing at the highest levels. This partnership represents not just a physical enhancement of their facilities but also a psychological boost, reinforcing the students' and coaches' belief that they have the best resources available to them.

The Future of Sideline Technology
This collaboration with the University of Colorado is just one branch of Dragon Seats' rapid expansion within college football. The reputation of Dragon Seats has steadily risen in recent years, paving the way for installations in various top-tier college programs and even professional leagues like the NFL and other conferences.

About Dragon Seats
Established for over 35 years, Dragon Seats has become synonymous with innovation in sideline solutions. The company's mission focuses on maximizing player comfort, safety, and overall performance in all weather conditions, consistently leading the market in sports bench technology. With their headquarters in Cleveland, Ohio, they cater to professional leagues, college programs, and various other applications where comfort and performance are paramount.

In summary, this partnership between the University of Colorado and Dragon Seats is not just an upgrade—but a revolutionary step toward creating an optimal environment for athletes and coaches alike. As they gear up for the 2025 season, both the institution and the players are poised for success with this forward-thinking initiative.