#USA #Los Angeles #investment strategy #Sequence Equity #Brad Palmer

Brad Palmer Joins Sequence Equity as Managing Partner

Sequence Equity, a multifaceted investment firm known for its focus on technology-driven human optimization and the sports ecosystem, has announced the addition of Brad Palmer as its new Managing Partner. This strategic move signifies the firm's commitment to expanding its private investment strategy amid a dynamic market landscape.

Palmer’s extensive background in entrepreneurship and investment uniquely positions him to make substantial contributions to Sequence Equity’s objectives. He is particularly recognized for founding B3 Group, a leading digital transformation company within the Federal Health sector. Under his guidance, B3 Group not only flourished but also captured significant market interest, culminating in a lucrative sale to IBM Consulting for $1.2 billion in 2022. His success provides a strong foundation for his new role at Sequence, where he aims to leverage his experience in fostering innovation.

Throughout his career, Palmer has also engaged as an active investor and advisor, especially in high-growth sectors such as artificial intelligence (AI), Software as a Service (SaaS), digital health, and sports technology. His ability to identify and back transformative companies aligns seamlessly with Sequence Equity’s mission of investing in businesses that sit at the intersection of innovation and market demand.

At Sequence, Palmer is set to lead the firm’s private equity initiatives, contributing to broader strategies designed to enhance growth and innovation across various sectors. He aims to ensure that Sequence establishes itself as a preeminent global platform for innovative investment.

"Brad is a world-class operator who has built and scaled companies at the highest level," stated Marcus Stroud, Co-Founder and Managing Partner at Sequence Equity. Stroud emphasized that Palmer's competence in navigating complex, rapid-growth settings and delivering beneficial results for stakeholders will be instrumental as Sequence Equity continues to evolve.

Palmer's arrival is particularly fortuitous for Sequence Equity as the firm seeks to attract top-tier talent, increase its presence in the Los Angeles market, and roll out new funds throughout 2025. His expertise is expected to bolster Sequence’s framework, adding value to its investment strategies in technology, sports, and adjacent high-impact sectors.

Expressing his enthusiasm about joining Sequence, Palmer remarked, "I’m excited to join Sequence Equity at this dynamic stage of growth. The firm has built a strong team of mission-driven individuals, and I look forward to contributing as we accelerate Sequence's growth and impact across our investment strategies."

Sequence Equity’s dedication to fostering innovative businesses while achieving substantial results continues to make headlines in the investing domain. This commitment, coupled with Palmer's proven track record, positions the firm favorably in a competitive investment landscape. As sequence looks towards the future, its collaborative and forward-thinking approach promises to yield sustainable growth for both its partners and the businesses it invests in.