New Summer Flavor of O-Zack: Garlic Soy Sauce Fried Chicken Snacks

Exciting New Snack Flavor from O-Zack

House Foods Corporation is set to introduce a delicious new flavor to their popular snack brand O-Zack, known for its unique texture and sound. Starting on May 25, 2026, select Seven-Eleven stores will be the first to offer the new flavor, O-Zack Garlic Soy Sauce Fried Chicken Taste. General availability is scheduled for July 6, 2026.

This innovative flavor aims to enliven summer snacking, especially when appetites tend to wane. The bold garlic soy sauce flavor captures the essence of marinated fried chicken, delivering an experience that is distinctly O-Zack. The product employs the bubbling method, a unique frying technique developed by House Foods. This method rapidly evaporates moisture inside the dough when it hits the hot oil, resulting in the signature bumpy appearance and crispy texture that O-Zack fans love.

As you bite into the crunchy snacks, the rich flavors of potatoes intertwine beautifully with the deliciousness of fried chicken infused with garlic soy sauce, creating a satisfying and flavorful treat. Each pack contains 55g of snacks and is priced at 144 yen excluding tax.

Product Features

(1) O-Zack's Unique Texture Since 1990
O-Zack has been tantalizing taste buds with its unique crunchy texture and bumpy shape since its launch in 1990. The bubbling method helps form this distinctive shape, as moisture transforms into steam in the hot fryer, creating numerous bumps on the surface. This results in a perfectly crisp and substantial texture that has garnered a loyal fan base since its inception.

(2) Delicious Garlic Soy Sauce and Fried Chicken Flavor
Targeting summer cravings, the new flavor is based on the stamina-enhancing ingredient, garlic. Combining this with the beloved flavor of fried chicken makes for a mouth-watering combination. The robustness of the garlic soy sauce integrates seamlessly with the crunchy potato snacks, crafting an irresistible treat that makes it hard to stop munching.

Development Story

Reviving Variety for New Consumers

Since its debut in 1990, O-Zack has released various flavors, including the classic salt varieties. However, since September 2022, only the standard versions have been produced. To reconnect with new consumers and highlight the brand's allure, House Foods decided to renew the variety program. In December 2025, they launched the long-awaited variety product, O-Zack Ginger Pork Flavor. The positive feedback encouraged further exploration, resulting in the development of the new garlic soy sauce flavor.

A Snack for All Ages

Not just for kids, this snack appeals to adults as well. The combination of potato flavor with strong garlic soy sauce seasoning makes it an ideal pairing for drinks like beer or soda. The balance of garlic aroma, soy sauce taste, and chicken flavor is meticulously crafted so that each bite brings a robust experience reminiscent of fried chicken. Perfect for snacking during downtime or as a well-deserved treat, this flavor intends to keep your hand reaching for more.