#Japan #Tsuruoka #NFC Technology #P!TNE #Mizuki Hayama

A New Era of Concert Merchandise

As fans eagerly anticipate the debut 10th anniversary concert of Mizuki Hayama, scheduled for August 23, 2025, the excitement has been amplified with the introduction of exclusive merchandise utilizing NFC (Near Field Communication) technology. Developed by RecoChoku Inc., the innovative solution named P!TNE will allow concert attendees to engage with digital content like never before.

The P!TNE Experience

The highlight of this merchandise is the Mizuki Hayama Trading Card & Sticker Set. Concert-goers can activate a personalized video message from Mizuki Hayama simply by holding their smartphone against the card. This thoughtful integration of physical merchandise with digital interaction presents a unique, intimate experience for fans, as they watch a custom 1-minute video message that mimics a video call.

Features of the Merchandise

• - Exclusive Collection: The Trading Card set includes 12 photo cards featuring Hayama and six unique stickers illustrated by the artist herself, with one randomly included in each purchase.
• - Personalized Video Message: Each card unlocks a unique video message that provides a glimpse into various aspects of Hayama's life, from casual chats to exclusive behind-the-scenes content. There will even be rare items offering a peek into her private moments.
• - Secure and Unique Access: Each video can be viewed on only one smartphone, ensuring a personalized experience just for the purchaser.

Concert Details and Additional Information

This special merchandise launch coincides with a significant milestone in Mizuki Hayama's career, celebrated in her debut concert at Sogin Tact Tsuruoka, located in her hometown of Tsuruoka City, Yamagata Prefecture. Hayama rose to fame after receiving the New Artist Award at the 58th Japan Record Awards and has since captured the hearts of many.

Concert Specifications:

• - When: August 23, 2025
• - Where: Sogin Tact Tsuruoka, Tsuruoka City Cultural Hall
• - Price: 1,000 yen (tax included) per set

This limited edition merchandise is expected to sell out quickly, making it a must-have for dedicated fans eager to commemorate Hayama's remarkable journey.

Instructions for Purchase

The Trading Card & Sticker Set will be available for purchase at the concert, but fans are advised to check their items on-site as exchanges will only be offered for defective products on the event day. All content is designed to be exclusive and temporarily available until August 23, 2026, thus urging fans to act swiftly to elevate their concert experience.

What Exactly is P!TNE?

P!TNE is more than just a merchandise innovation; it combines physical goods with exciting digital content, all while safeguarding the artists' intellectual property rights. As an easy-to-use solution, no membership registration is necessary—fans can access their videos instantly by utilizing their smartphones. This transformative approach sets a new precedent for fan merchandise and concert experiences.

In closing, join Mizuki Hayama on her special day and take part in this revolutionary fan experience that seamlessly blends the physical and digital worlds. Prepare for a memorable celebration of talent, music, and unforgettable connections with a beloved artist!