Analysis of Brazilian Football Sponsorships Exceeding BRL 1 Billion in 2025

The Impact of Betting Sponsorships on Brazilian Football

A recent study conducted by Leadstar Media's BDA Brasil has unveiled a transformative trend within Brazilian top-tier football. The analysis reveals that clubs in the first division generated more than BRL 1 billion (approximately USD 184 million) in betting sponsorships in 2025. This substantial figure reflects an increase from the previous year and marks a significant overhaul in the funding landscape of the sport.

In stark contrast to 2024, where only 15 out of 20 clubs had a betting sponsor, 2025 saw the participation of 18 clubs. Leading the way are powerhouses such as Corinthians (BRL 309 million), Flamengo (BRL 105 million), and Palmeiras (BRL 81 million). Moreover, 13 clubs experienced a rise in their sponsorship contract values compared to the previous year. Interestingly, Red Bull Bragantino and Mirassol are the only teams without a main betting sponsor, though both have secondary sponsorships in the sector.

The Role of Regulation in The Betting Sector

The study also highlights how regulatory changes have significantly reshaped the betting market. The demand for sponsorships from betting companies has surged, with the sector now comprising over 90% of the top-tier football sponsorship landscape in Brazil. The analysis, grounded in public data and official contracts, marks the most extensive mapping ever done regarding the financial involvement of betting companies in Brazilian football.

However, impending legislation threatens this newfound financial windfall. In May 2025, the Brazilian Senate's Sports Commission approved a proposal to ban advertising from betting firms, which includes all forms of sponsorships associated with clubs. This proposal has raised red flags across the football community, where 31 professional teams jointly expressed serious concerns that such a ban could lead to a financial crisis in the sport.

Financial Analysis: What's at Stake?

Current estimates suggest that over 30% of the marketing revenue for many clubs derives directly from these betting partnerships. Clubs are vocal about their concerns, stating that banning this revenue stream would severely hamper their ability to operate, compete, or even maintain basic services. The financial implications reach far beyond jersey logos; they touch the very foundation of club sustainability.

Eduardo Sena, a betting specialist at BDA Brasil, emphasizes the critical nature of these partnerships by stating, "The current data illuminates the role of betting companies as integral components of the football framework in Brazil. Proposing a ban without viable alternatives could suffocate many clubs financially. The effects of such a decision would extend beyond the pitch, necessitating careful consideration in crafting any new regulations."

With the current regulations in play and millions at stake from lucrative partnerships, the discussion around sponsorship limitations and responsibilities must reflect the economic significance of the betting sector. As Brazilian football navigates this intricate landscape in 2025, the interdependence between clubs and betting firms becomes a pivotal aspect of the sport's ongoing evolution.

In conclusion, while the betting industry's integration into Brazilian football has fostered unprecedented financial growth, the proposed advertising ban poses a substantial risk. The football community must advocate for thoughtful legislation that safeguards the financial health and stability of clubs while ensuring ethical standards in sport, setting a precedent for how the relationship with betting enterprises can be redefined effectively.