#Japan #Tokyo #Ubisoft #Discord #CARTA ZERO

CARTA ZERO's Groundbreaking Campaign on Discord

In a significant development for digital marketing in Japan, CARTA ZERO, headquartered in Tokyo, has been designated as the first agency partner for Discord in Japan. This milestone allows the company to introduce comprehensive advertising solutions tailored for the unique user base of Discord, which boasts over 90 million daily active users worldwide.

CARTA ZERO launched an innovative advertising campaign to promote Ubisoft's latest title, Rainbow Six Mobile, marking the very first campaign of its kind on Discord in Japan. Employing Discord's proprietary ad format, known as Quests, the strategy is centered around experiential marketing aimed specifically at gamers.

The Rise of Discord in Japan

Discord has emerged as a quintessential communication platform, particularly among younger generations—Generation Alpha, Generation Z, and avid gamers. It has cultivated a thriving community where monthly active users surpass 200 million globally. The Quests format integrates advertising within the gaming experience, providing natural interactions between users and brands. This seamless integration is crucial for creating meaningful engagement within the community.

The Importance of Community Engagement

Marketing strategies focused on communities where users share similar passions are increasingly vital in the gaming and entertainment sector. Discord has evolved into a core platform for the target demographic in Japan. However, effective engagement requires a deep understanding of the gaming culture and a community-first approach. To facilitate this, CARTA ZERO has established a direct collaboration with Discord’s headquarters in the United States, harnessing their expertise to support Japanese businesses in leveraging Discord.

Comprehensive Support Provided by CARTA ZERO

One-Stop Operational System

CARTA ZERO has quickly established an efficient operational system, being the first to provide a comprehensive one-stop solution in Japan. The agency offers end-to-end services that include crafting creative strategies optimized for Discord, managing ad placements, and conducting performance analysis.

Expertise from a Global Team

The campaigns are managed by a specialized global team well-versed in the gaming market. This team transcends language and regional barriers to incorporate Discord’s latest updates and best practices from around the world.

Experiential Reach to Quality Gamers

The Quests format allows targeting users actively participating in voice and text chats at moments when their engagement is at its peak. This leads to natural interactions with the brand, creating a valuable experience that fosters the acquisition of core community members.

Details of the Ubisoft Campaign

The campaign for Ubisoft’s Rainbow Six Mobile was designed explicitly for launching in Japan. Its primary objective was to broaden brand awareness within the game-native community, focusing on shooter game enthusiasts who are energized by Ubisoft's mission to create authentic connections. To coincide with the launch, CARTA ZERO executed an intensive advertising push over 14 days, enhancing recognition and promoting installs right from the game's release.

Overview of the Discord Advertising Platform

Discord's advertising platform features a range of premium, reward-based ad formats, including:

• - Desktop Video Quests: Developed to boost awareness and consideration, this format is perfect for trailers, season announcements, and DLC releases.
• - Mobile Video Quests: This format allows advertisers to engage audiences across both mobile and PC platforms.
• - Play Quests: Designed to encourage game play, users must participate in the game to earn rewards, driving direct engagement experiences.

As the popularity of Discord’s advertising business continues to rise globally, the platform is enhancing collaborations with major local agencies across the APAC region. This strategy aims to deliver more optimized and effective campaigns to advertisers.

Going forward, CARTA ZERO will actively utilize Discord advertisements as a pioneer agency partner in Japan, offering high-value services that support marketers in achieving their goals.

About Discord

Founded in San Francisco, Discord is a platform that promotes meaningful connections through text, voice, and video communication focused on the joy of gaming. Designed for multiplayer gaming communities, Discord has amassed over 90 million daily active users worldwide, creating an enthusiastic network. The platform is available for download for free from the official site (Discord.com), and it offers a subscription service called Nitro, providing advanced streaming and customization features.