Join the Upcoming Marketing Forum to Learn About Reproducible Success in Product Development
The Marketing Forum 2026, organized by the Public Interest Incorporated Foundation, the Distribution Economic Research Institute, is set to begin on June 18, 2026. This event aims at product developers and marketers across manufacturing, wholesale, and retail sectors, focusing on recreating successful products through a series of insightful discussions and networking opportunities.
With just one month remaining until the event, the first part of this forum centers on product development and branding and will unfold over five sessions on the specified dates. Marketers will share hard-earned lessons and experiences regarding hit products, providing valuable insights into the processes behind successful product launches. Attendees will hear directly from the individuals responsible for developing these products, covering key aspects like decision-making challenges and improvement processes post-launch.
Among the noteworthy panelists are Tatsuya Okamoto, former Executive Officer at Ajinomoto, and Toru Mizutani, former President of Suntory Beer. Their wealth of experience in marketing transformation and brand strategy will illuminate the decision-making processes necessary for developing hit products and ensuring that such successes can be replicated.
In addition to presentations, each session will conclude with information exchange meetings, providing participants the chance to network with each other and the guest speakers. This initiative aims to foster connections among professionals across various industries, paving the way for collaborative opportunities and innovative business ventures.
The sessions are set for June 18, July 8, September 8, October 7, and November 11, 2026, each starting at 13:30 and concluding at 19:00. Participants can attend either in-person at a location around Ichigaya or join remotely via a Zoom webinar format. The registration fee is 600,000 yen per company (excluding tax), with a cap of two participants per company and a registration deadline of June 11, 2026.
Participants will gain insight into:
By fostering a collaborative learning environment, the forum seeks to elevate product innovation efforts among participants and contribute positively to the overall market landscape.
The Distribution Economic Research Institute was established in March 1963 and has since focused on research and studies related to distribution and marketing, contributing to the balanced development of Japan's and the global economy.
For further details and to secure your spot, please visit the official website of the Distribution Economic Research Institute: Marketing Forum 2026 Registration.
Overview of the Forum
With just one month remaining until the event, the first part of this forum centers on product development and branding and will unfold over five sessions on the specified dates. Marketers will share hard-earned lessons and experiences regarding hit products, providing valuable insights into the processes behind successful product launches. Attendees will hear directly from the individuals responsible for developing these products, covering key aspects like decision-making challenges and improvement processes post-launch.
Expert Speakers and Panelists
Among the noteworthy panelists are Tatsuya Okamoto, former Executive Officer at Ajinomoto, and Toru Mizutani, former President of Suntory Beer. Their wealth of experience in marketing transformation and brand strategy will illuminate the decision-making processes necessary for developing hit products and ensuring that such successes can be replicated.
Networking Opportunities
In addition to presentations, each session will conclude with information exchange meetings, providing participants the chance to network with each other and the guest speakers. This initiative aims to foster connections among professionals across various industries, paving the way for collaborative opportunities and innovative business ventures.
Schedule and Details
The sessions are set for June 18, July 8, September 8, October 7, and November 11, 2026, each starting at 13:30 and concluding at 19:00. Participants can attend either in-person at a location around Ichigaya or join remotely via a Zoom webinar format. The registration fee is 600,000 yen per company (excluding tax), with a cap of two participants per company and a registration deadline of June 11, 2026.
Recommended for:
- - Heads and team members of product development or marketing departments
- - Companies wishing to strengthen their consumer insight capturing and brand strategies
- - Those looking to enhance reproducibility in creating hit products
- - Enterprises in the consumer goods and food industry seeking to improve their competitive edge
Learning Outcomes
Participants will gain insight into:
- - Methods for designing sellable products based on consumer insights
- - The decision-making processes behind the creation of hit products and practical know-how for reproducibility
- - Effective branding and product development techniques derived from real success and failure cases
- - Practical frameworks and actionable steps applicable in their work environments
- - Networking opportunities with leading marketers from the industry
By fostering a collaborative learning environment, the forum seeks to elevate product innovation efforts among participants and contribute positively to the overall market landscape.
About the Organizers
The Distribution Economic Research Institute was established in March 1963 and has since focused on research and studies related to distribution and marketing, contributing to the balanced development of Japan's and the global economy.
For further details and to secure your spot, please visit the official website of the Distribution Economic Research Institute: Marketing Forum 2026 Registration.
Topics Consumer Products & Retail）
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