Ohpner Takes the Lead in Broadcasting Seatbelt Safety Video for Basic's Ferret SFA/CRM

Ohpner's Innovative Marketing Initiative

Ohpner Inc., based in Shibuya, Tokyo, has recently undertaken a significant marketing endeavor that emphasizes safety on the roads. The company has been tasked with broadcasting a seatbelt safety awareness video for Basic Inc.’s Ferret SFA/CRM on the taxi media platform known as TOKYO PRIME. This initiative not only promotes seatbelt usage but also introduces the features of Ferret SFA/CRM, showcasing the multifaceted approach to marketing safety and technology.

Overview of the Safety Video Broadcast

The awareness campaign officially launched on August 24, 2026, and is set to reach audiences across 36 prefectures nationwide, with a strong focus on Tokyo. The video features renowned talent Yuji Abe, who encourages passengers to buckle up right after they enter the vehicle. His engaging approach serves to capture viewers' attention while delivering a crucial safety message.

The choice of taxi media for this campaign reflects the increasing importance of utilizing effective platforms to reach a diverse audience. Taxis are an integral part of urban transport in Japan, and they provide an excellent medium for conveying messages that can potentially save lives.

Basic Inc.: A Leader in Workflow Solutions

Basic Inc., headquartered in Chiyoda, Tokyo, operates under the guiding principle, "Solving business growth without relying on human numbers." As an AI workflow company, they aim to redesign corporate processes using their three core products: workrun, ferret One, and formrun. By doing so, Basic supports businesses in enhancing productivity and implementing modern work methodologies that reduce dependence on manual labor.

This innovative approach positions Basic Inc. as a forward-thinking leader in the tech space. Their products help organizations streamline operations and stay competitive in today's fast-paced business environment.

Ohpner: Pioneering Offline Marketing

On the other hand, Ohpner aims to bolster client business growth through a diverse range of offline advertising and marketing consulting services. Specializing in mobility advertising, taxi advertising, and outdoor advertising (OOH), the company offers comprehensive marketing solutions that encompass media selection, creative production, ad distribution, and effectiveness measurement.

By redefining mobility advertising, Ohpner distinguishes itself in the market. Their approach prioritizes engaging consumers in ways that are both impactful and memorable, promoting not only products and services but also essential safety practices.

The Importance of Seatbelt Awareness

Seatbelt usage is a critical factor in passenger safety in vehicles. In Japan, where road safety is a public priority, campaigns like the one spearheaded by Ohpner and Basic can make a substantial difference. By raising awareness about the importance of buckling up, these companies are contributing to a larger movement aimed at reducing traffic-related injuries and fatalities.

Conclusion

As Ohpner continues to embrace innovative marketing strategies, their collaboration with Basic Inc. marks a significant step towards enhancing public safety through engaging advertising. Given the prevalence of taxis in urban mobility, strategically placed campaigns like these can successfully penetrate daily commuters' routines, making the message of safety resonate on a deeper level.

For more details, you can find the official release here.