Vinitaly.USA Set to Connect Italian Wine Experts and Enthusiasts in New York This October
As we approach the highly anticipated Vinitaly.USA event on October 26-27 at Pier 36 in New York, excitement is brewing for the insights and connections it promises to offer. This year marks the third edition of this wonderful occasion, which will showcase around 300 exhibitors from the Italian wine sector. Vinitaly.USA serves to strengthen business opportunities and enhance access to Italian wine in the U.S. market, making it a crucial gathering for wine producers, importers, and trade professionals.
The event will feature the 13th edition of the wine2wine Vinitaly Business Forum, designed specifically to facilitate professional exchange and education related to Italian wine. This year’s theme "Education is Influence. Empowering the People Who Shape Italian Wine" outlines the focus on understanding and selling Italian wine more effectively. Through two full days packed with discussions, tastings, and engaging masterclasses, attendees will explore topics critical to the Italian wine milieu in America.
One vital question guiding this year's forum revolves around the specific needs of U.S. wine professionals. What insights will help them better understand and communicate Italy's diverse wine offerings? By addressing issues such as emerging Italian grape varieties, wine tourism trends, and regional market dynamics, the program aims to equip participants with the knowledge essential to navigate and succeed in this vibrant sector.
Over the years, Veronafiere has successfully established an international network through its wine2wine forum, allowing Italian producers to engage with buyers and industry professionals. Hosting the forum in New York not only enhances this dialogue but also positions producers in front of one of the largest markets for Italian wine. Attendees can expect a wealth of information, as this exchange offers insights into what American professionals seek and how to position their products effectively.
The 2026 program comprises four main themes: Train the Trade, Sharpen the Method, Deepen the Expertise, and Activate the Experience. Each theme promises to deliver an enriching experience featuring key figures from both U.S. and international wine industries. Among the notable speakers are Alison Napjus and Bruce Sanderson, Senior Editors at Wine Spectator; Master of Wine Sarah Heller; and renowned wine educator and journalist Susan Kostrzewa. Their perspectives are geared towards shaping a deeper understanding of Italian wine across American audiences.
Major highlights anticipated at the forum include an advanced tasting session featuring 22 different Italian wines led by Sarah Heller MW, alongside an interactive blind tasting session that compares methodologies used by the WSET and Vinitaly International Academy. Additionally, Susan Kostrzewa will delve into trends influencing Americans' wine travel choices in Italy, a topic that has seen a notable rise in interest.
Sessions will also focus on crucial market realities. American Master Sommeliers, including Julie Dalton, Laura DePasquale, and Jonathan Eichholz, will engage with Italian producers in a discussion regarding the driving factors behind wine-list decisions. Erica Duecy will moderate discussions aimed at helping producers connect with Millennials and Gen Z consumers, who are becoming increasingly critical players within the U.S. wine market.
Overall, the wine2wine Vinitaly Business Forum perfectly aligns with its broader mission—creating a vital two-way exchange between Italian producers and the American wine community. By combining market education with actionable insights, the forum seeks to enhance how Italian wines are communicated and understood within this dynamic marketplace.
For more updates and to delve deeper into the Vinitaly.USA experience, visit the official website at https://www.vinitaly.com/en/forum/wine2wine-vinitaly-business-forum/. Don't miss this opportunity to gain pivotal knowledge and network with key players in the Italian wine industry!
About Vinitaly.USA: Vinitaly.USA represents a significant extension of the Vinitaly platform into the American market. Annually organized by Veronafiere in Verona, this event aims to amplify Italian wine's presence and access across various segments, making it the leading wine event for professionals and enthusiasts alike. With more than 300 exhibitors and engaging seminars planned, this year’s gathering is set to be the most impactful yet as it bridges the gap between Italian wine offerings and U.S. industry demands.
The event will feature the 13th edition of the wine2wine Vinitaly Business Forum, designed specifically to facilitate professional exchange and education related to Italian wine. This year’s theme "Education is Influence. Empowering the People Who Shape Italian Wine" outlines the focus on understanding and selling Italian wine more effectively. Through two full days packed with discussions, tastings, and engaging masterclasses, attendees will explore topics critical to the Italian wine milieu in America.
One vital question guiding this year's forum revolves around the specific needs of U.S. wine professionals. What insights will help them better understand and communicate Italy's diverse wine offerings? By addressing issues such as emerging Italian grape varieties, wine tourism trends, and regional market dynamics, the program aims to equip participants with the knowledge essential to navigate and succeed in this vibrant sector.
Over the years, Veronafiere has successfully established an international network through its wine2wine forum, allowing Italian producers to engage with buyers and industry professionals. Hosting the forum in New York not only enhances this dialogue but also positions producers in front of one of the largest markets for Italian wine. Attendees can expect a wealth of information, as this exchange offers insights into what American professionals seek and how to position their products effectively.
The 2026 program comprises four main themes: Train the Trade, Sharpen the Method, Deepen the Expertise, and Activate the Experience. Each theme promises to deliver an enriching experience featuring key figures from both U.S. and international wine industries. Among the notable speakers are Alison Napjus and Bruce Sanderson, Senior Editors at Wine Spectator; Master of Wine Sarah Heller; and renowned wine educator and journalist Susan Kostrzewa. Their perspectives are geared towards shaping a deeper understanding of Italian wine across American audiences.
Major highlights anticipated at the forum include an advanced tasting session featuring 22 different Italian wines led by Sarah Heller MW, alongside an interactive blind tasting session that compares methodologies used by the WSET and Vinitaly International Academy. Additionally, Susan Kostrzewa will delve into trends influencing Americans' wine travel choices in Italy, a topic that has seen a notable rise in interest.
Sessions will also focus on crucial market realities. American Master Sommeliers, including Julie Dalton, Laura DePasquale, and Jonathan Eichholz, will engage with Italian producers in a discussion regarding the driving factors behind wine-list decisions. Erica Duecy will moderate discussions aimed at helping producers connect with Millennials and Gen Z consumers, who are becoming increasingly critical players within the U.S. wine market.
Overall, the wine2wine Vinitaly Business Forum perfectly aligns with its broader mission—creating a vital two-way exchange between Italian producers and the American wine community. By combining market education with actionable insights, the forum seeks to enhance how Italian wines are communicated and understood within this dynamic marketplace.
For more updates and to delve deeper into the Vinitaly.USA experience, visit the official website at https://www.vinitaly.com/en/forum/wine2wine-vinitaly-business-forum/. Don't miss this opportunity to gain pivotal knowledge and network with key players in the Italian wine industry!
About Vinitaly.USA: Vinitaly.USA represents a significant extension of the Vinitaly platform into the American market. Annually organized by Veronafiere in Verona, this event aims to amplify Italian wine's presence and access across various segments, making it the leading wine event for professionals and enthusiasts alike. With more than 300 exhibitors and engaging seminars planned, this year’s gathering is set to be the most impactful yet as it bridges the gap between Italian wine offerings and U.S. industry demands.
Topics Consumer Products & Retail）
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