#United States #Eco-Friendly #Santa Clara #VIVAIA #comfort footwear

VIVAIA Opens Its First Store in California

Global footwear brand VIVAIA has officially opened its first store on the West Coast, located in the bustling Westfield Valley Fair in Santa Clara, California. This significant milestone represents a crucial step in VIVAIA's widespread expansion throughout the United States, where the brand is dedicated to offering its innovative, comfort-oriented footwear to more customers. As of 2026, VIVAIA has surpassed 100 stores globally, and this California location is part of its strategic growth plan.

The new store occupies an area of 1,141 square feet and has been designed to create an inviting and engaging shopping environment for customers. The store layout emphasizes product visibility and allows shoppers to fully experience VIVAIA's signature comfort through hands-on interaction with the footwear range. Featuring bright spaces, the store aims to ensure that every visit is a pleasant experience.

Among the special highlights at the VIVAIA store, customers will find the latest offerings from the brand including the REWORK collection, evocative of modern trends while cleverly reinterpreting classic workwear styles. Spearheaded by Creative Director Alan Buanne, the collection emphasizes new shapes, materials, and colors, all while maintaining the core philosophy of comfort that VIVAIA is known for.

Featured Styles

In the new store, several key styles have been showcased that exemplify VIVAIA's dedication to both aesthetics and comfort:

• - Square-Toe Jogger Sneakerina (Carol): This style has become a favorite among celebrities, including Bella Hadid. With a renowned flexible Bubble outsole, the Carol sneaker provides all-day comfort and has already sold over 17,800 pairs in 2026 alone. The new color options include Wildweave, Black, and Amber Brown.

• - Square-Toe Lace-Up Satin Sneakerina (Cristina): This design artfully merges ballet-inspired silhouettes with the practicality of a sneaker. Made in smooth satin with a lightweight sole, the sneaker can be customized with VIVAIA’s special Jewels Ribbon Laces Charm Set for a unique touch.

• - Square-Toe Mary Janes (Margot Mary Jane): Known as VIVAIA’s most iconic style, this evolution of the traditional Mary Jane features a comfort-focused design and has been embraced by personalities like Selena Gomez and JENNIE.

• - Unisex Slip-On Mesh Sneakers (Allday): Featuring a breathable upper for optimum comfort, this style is perfect for casual wear or travel and is widely recognized as a bestseller.

• - Round-Toe Clog Mules (Buna): A stylish yet functional option, these clogs come with cushioned footbeds and are machine washable, providing convenience for daily wear.

• - Nylon Travel Loafers (Avoir): Reshaping the classic loafer, these are crafted from recycled nylon and designed for ease of use, ideal for both work trips and everyday errands.

Each of these styles highlights how VIVAIA is dedicated to merging comfort with a fashion-forward aesthetic, showcasing an environmentally conscious approach to footwear.

VIVAIA’s Commitment to Sustainability

Founded in 2020, VIVAIA has consistently focused on the importance of eco-friendly materials and ethical production in its footwear. The brand prides itself on partnering with global suppliers to ensure that its shoes utilize recycled and sustainably produced materials, responding to the growing consumer demand for sustainable fashion.

With the opening of this new location, VIVAIA is excited to connect with Californian customers, providing an enriching shopping experience and introducing them to the comfort-driven footwear that the brand is celebrated for.

The VIVAIA store at Westfield Valley Fair is located at:

Unit A97, Level 1, 2855 Stevens Creek Blvd, Santa Clara, CA 95050