Spring Festival at ShinQs
2026-02-25 06:02:11

Experience the Spring Festival at Shibuya Hikarie ShinQs: Celebrating 75 Years of Tradition

Spring Festival at Shibuya Hikarie ShinQs



Shibuya Hikarie ShinQs is set to host the Spring Festival of Toyoko Noren Street from March 20 to 29, 2026. This event marks a significant milestone as the Toyoko Noren Street, known as Japan's first renowned dining street established in 1951, celebrates its 75th anniversary. Visitors can indulge in a variety of exclusive spring-themed offerings that reflect the freshness of the season.

Delightful Seasonal Sweets


During the festival, guests can enjoy an array of exquisite sweets that highlight seasonal ingredients like sakura (cherry blossoms) and strawberries. Here’s a sneak peek into some of the exclusive ShinQs treats:

  • - Pierre Hermé Paris introduces the St-Honoré Ispahan at ¥1,080, a delightful twist on their signature dessert featuring rose-flavored cream that perfectly complements the fruity notes of lychee and raspberry.
  • - Pâtisserie Sadaharu Aoki Paris presents the Sakura Symphony for ¥1,188, combining sakura-infused ganache with light macaron layers for a delicate and aromatic experience.
  • - Le Chocolat de H offers a cherry blossom Mont Blanc for ¥980, blending creamy sakura red bean with strawberry compote and mousse, reflecting the essence of spring.
  • - From Kamakura Toshimaya, indulge in Sakura Sakura for ¥1,620—a traditional wagashi made with salt-pickled sakura leaves enveloped in soft mochi.
  • - Castle of Fukusaya provides a seasonal pack of five flavors for ¥1,755, showcasing colorful cubes handcrafted by skilled artisans—a true celebration of craftsmanship.

These are just a few examples of the shimmering array of culinary delights you can savor during the festival.

Western and Inspired Japanese Desserts


Not to be outdone, various vendors offer distinctive fusion creations that complement traditional flavors with innovative twists. For example:
  • - Le Pain de Joel Robuchon features a Brioche Anpan for ¥421 that artfully marries smooth red bean paste with rich mascarpone cream in a luxurious brioche.
  • - Bern presents the Poisson d'Avril Anko for ¥810, a French-inspired Japanese delicacy that combines sweet red bean with a twist of traditional aesthetics.

Spring-Themed Bento Boxes


If you’re hoping to sample local flavors in a more savory manner, don’t miss out on the bento boxes crafted by top culinary experts. For instance:
  • - Asakusa Imahan showcases the Sukiyaki Bento for ¥1,090, featuring succulent beef paired with seasonal vegetables.
  • - Tsukiji Nagata offers a robust Teriyaki Chicken and Seasonal Vegetables Bento for ¥1,090, satisfying both taste and portion size.
  • - Vietnam Kitchen by Betoya promises a vibrant Spring Color Bento for ¥1,090, blending an assortment of vegetables with a refreshing touch.

Exclusive Collaborations and New Experiences


The festival also features unique collaborations, including the Saison de Setsuko × Ryoguchiya Kotohira with their Sweet Bean Truffles combining elements of both sweet and savory worlds. Furthermore, the unveiling of two new shops at Hikarie ShinQs—NOSE SHOP specializing in niche fragrances and Perfume Oil Factory, emphasizing handmade perfumes—adds an exciting dimension to the visitor experience.

A Memorable Spring Awakening


This festival promises a multisensory exploration of flavors, traditions, and craft that captures the essence of spring. Don’t miss this unique opportunity to immerse yourself in the creative culinary scene of Shibuya at the Spring Festival at Shibuya Hikarie ShinQs!

For more information and updates about the event, visit the official website here.


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Topics Consumer Products & Retail)

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