Bushiroad Donates to Support Noto Peninsula Earthquake Victims Through Love Live! Card Game Sales

Bushiroad's Charitable Initiative Post-Noto Peninsula Earthquake

In May 2026, a significant initiative took place as Bushiroad, a prominent company based in Nakano, Tokyo, announced its commitment to support the victims of the devastating Noto Peninsula Earthquake. Recognizing the urgent need for assistance in the afflicted areas, the company decided to donate a portion of the sales from its newly launched card game, 'Love Live! Official Card Game Premium Booster: Hasunon Sora School Idol Club.' This remarkable dedication led to an impressive contribution of approximately 5.2 million yen to the public interest incorporated association, Save the Children Japan.

The funds, specifically 5% of the initial sales revenue totaling 5,223,582 yen, were designated to aid recovery efforts in the regions hardest hit by the earthquake, including Noto Town, Wajima City, and Suzu City. These areas have been receiving ongoing support from Save the Children Japan since the disaster struck, allowing them to play a crucial role in the recovery processes. Bushiroad's gesture not only reflects their corporate social responsibility but also their desire to engage the community in meaningful ways, especially in times of need.

The heartwarming initiative serves as a reminder of the importance of corporate contributions towards disaster relief. Bushiroad extends its heartfelt appreciation to everyone who purchased 'Love Live!' cards, acknowledging that each purchase helped in providing relief to affected children and families.

About the Love Live! Card Game

The 'Love Live! Official Card Game,' commonly referred to as 'LoveKa,' incorporates various elements from the popular Love Live! series, including school idols and original songs. It features a diverse collection of cards, showcasing over 50 characters in uniquely designed outfits, including newly illustrated versions. Fans also have the opportunity to collect cards that feature cast photographs. The game is designed for enjoyment not only through collecting cards but also through gameplay, allowing for exciting head-to-head battles.

The card types available in LoveKa include:

- Live Cards: Depicting the songs, these are essential for gameplay.
- Member Cards: These represent the idols that help make a live performance successful.
- Energy Cards: Necessary for bringing members onto the stage.

Players combine these elements to outdo their opponents in achieving a successful live performance in this dynamic card game.

The Love Live! Project

The Love Live! series is underpinned by the theme of “Together, we realize our stories,” focusing on high school girls who pursue their dreams through their activities as school idols. This project has spawned numerous iterations, from the original 'Love Live!' to 'Love Live! Sunshine!!' and beyond, garnering a massive following. The latest edition, titled 'Ikizulive! LOVELIVE! BLUEBIRD,' debuted in 2025, marking a new chapter in this ever-evolving saga.

As the series celebrates its 15th anniversary in June 2025, various commemorative initiatives are underway, including the Love Live! Festival and the production of tribute albums. Upcoming releases also include a film based on the Niji Gaku School Idol Club and another focused on the Hasunon Sora School Idol Club, ensuring that fans will have plenty to celebrate.

For more information about the 'Love Live! Official Card Game,' visit the official site or the dedicated social media channels:

In conclusion, Bushiroad's donation illustrates the company's commitment to community support, and the Love Live! community plays an integral role in contributing to humanitarian aid during such critical times.