#China #Shanghai #HarmonyOS #Petal Ads #ITB China

Petal Ads Unveils New Smart Marketing Solutions at ITB China 2026

Overview of Events

From May 26 to 28, 2026, the iconic city of Shanghai hosted the ITB China 2026 event, a significant gathering that brought together over 900 institutions and enterprises related to culture and tourism, representing 85 countries and regions. Among the notable exhibitors was Petal Ads, Huawei's cutting-edge marketing platform integrated within the HarmonyOS ecosystem. This year, the spotlight was on their Culture and Tourism Marketing Solution, designed to enhance user experience in travel planning and execution.

Experience Zone

During the event, attendees were welcomed into a full-scenario smart culture and tourism experience zone. This immersive area showcased the practical applications of HarmonyOS technologies. Each aspect of the travel experience, from trip inspiration to post-trip sharing, was represented to ensure a smooth and engaging user journey. This approach addresses the need for smarter, more personalized travel experiences that meet the demands of modern travelers.

Insights from the Tourism Market

Recent findings in the Annual Report on China's Outbound Tourism Development 2025-2026, published by the China Tourism Academy, indicate a critical transformation in China's outbound tourism landscape. The market has transitioned from simply recovering to undergoing a structural reshaping. In 2025, outbound trips surged to 168 million, with over 60% of travelers relying on AI tools for itinerary planning. However, challenges such as increasing competition for top-of-funnel traffic and the need for continuous engagement along the user journey remain prevalent.

Tailored Marketing Strategy

In response to these challenges, Petal Ads launched the Petal Ads 2026 Full-Scenario Smart Culture and Tourism Marketing Playbook. This essential resource draws from insights gathered from more than 440 million HarmonyOS account users and categorizes consumers into five distinct personas:

• - Gen Z Cultural Explorers
• - Efficient Business Elites
• - Quality-Focused Family Travelers
• - Premium Luxury Holidaymakers
• - Senior Wellness Travelers

For each persona, the playbook outlines tailored touchpoint combinations and marketing content strategies to effectively engage and serve a wide array of travel needs. The adaptability of the marketing solution recognizes diverse traveler preferences and enhances targeted communication.

Ecosystem Dynamics

The strategic design underlying Petal Ads operates on a flywheel effect: the better the user experience, the longer customers remain engaged; an increasing user base then attracts more brands seeking to participate in the ecosystem. As of May 2026, Petal Ads proudly collaborates with over 100 global institutions in the tourism sector, encompassing tourism boards, airlines, and hotel groups.

Furthermore, the HarmonyOS culture and tourism ecosystem boasts more than 80,000 applications and services, effectively covering all aspects of the travel journey, from navigation and translation to transport solutions.

Petal Ads also leverages engaging content through initiatives like the HUAWEI Image Competition and stimulating film-tourism collaborations, consistently pushing the boundaries of cultural and tourism marketing.

Conclusion

The Petal Ads 2026 Full-Scenario Smart Culture and Tourism Marketing Playbook is now available for download here. For additional inquiries, interested parties can reach out via [email protected]. With its innovative approach and insights into user needs, Petal Ads is set to redefine how cultural and tourism marketing engages consumers in the digital age.