#Japan #Hotto Motto #Japanese Bento #Kochi

Exciting New Store in Kochi: Hotto Motto's First Location

On March 17, the first Hotto Motto store in Kochi, Japan, opened its doors with an innovative theme that invites customers to enjoy “Nippon no Obento o, Tanoshiku” (Enjoy Japanese Bento!) The company, Plenus Corporation, operates 2,426 stores as of February 2026, providing delicious take-out bento for its customers.

The new store is not just about providing fresh and handmade bento but also brings an added layer of excitement and joy to the customer experience. This new concept revolves around the idea of enjoying Japanese bento in a vibrant and fun atmosphere, enhancing customers' dining experiences.

Unveiling the New Store Design

The store boasts a striking design that emphasizes the key color of Hotto Motto — red. This bright color is intentionally presented to make anyone who sees it associate it with the culinary delights of Hotto Motto. The logo design also includes a shining rice symbol, representing the brand's commitment to quality rice, which is at the heart of every bento they serve.

The goal of the new store layout is clearly set: to provide an atmosphere that sparks excitement and joy while waiting for their chosen bento. It aims to warm the heart of every customer with their handmade, warm meals, encapsulating the Japanese bento experience perfectly.

The exterior is designed to stand out, with the use of the prominent red color that is synonymous with the brand. Signage and glass surfaces prominently feature the rice icon, underscoring Hotto Motto's dedication to high-quality rice, a foundational element of their culinary offerings.

Hotto Motto Takasu Higashi Store Overview

• - Address: 8-16 Takasu Higashimachi, Kochi City, Kochi Prefecture, 781-8105
• - Operating Hours: 8:00 AM - 9:00 PM

The opening of the Hotto Motto Takasu Higashi store marks a significant milestone for both the local community and the brand. With its fresh design and engaging concept, it promises to be a lively addition to Kochi’s dining scene. Customers can look forward to indulging in delicious bento while soaking in the warm and joyful atmosphere of the new restaurant.

With the backing of its strong social media presence on platforms like X and Instagram, Hotto Motto continues to engage with its customers, fostering a sense of community and excitement around its offerings. The spirit of Japanese cuisine is alive and well in Kochi, and Hotto Motto is leading the charge.

As they say in Japanese, “Hatto Motto,” meaning “to have a satisfying meal,” this latest store is set to enhance that experience and create joyful memories around the beloved practice of enjoying bento. Whether you are a local or just visiting, don't miss the opportunity to explore Hotto Motto's new shop and taste the heart of Japan in every bite!