Exploring the Exciting World of Women's Drinking Culture in Kitakyushu

Exciting Launch: Women’s Drinking Week in Kitakyushu

The city of Kitakyushu is set to embrace a new initiative aimed at promoting its vibrant drinking culture among women. The exciting project, dubbed Women’s Drinking Week or 女子飲みweek, is organized by movel, a creative agency based in Shibuya, Tokyo, and will kick off on May 30. This initiative not only showcases local restaurants but also empowers and connects young women in the community.

Project Background

Movel has harnessed the experience of its Social Media Creative Director, a member of the Z Generation, who was deployed to Kitakyushu under Japan’s regional revitalization entrepreneur program last year. This program was initiated to foster promotional support for the city using innovative, youth-driven approaches. A distinctive area that had potential but remained underexplored in terms of promotion was the women's drinking scene. Often perceived as unwelcoming for female groups, traditional izakayas and bars in the region hold untapped charm that movel aims to reflect and promote through this project.

Aiming to Attract Women Visitors

By video-advertising restaurants where women can feel comfortable and welcomed, movel seeks to eradicate the stigma surrounding women-only drinking gatherings. The goal is to encourage women visiting Kitakyushu for business or pleasure to discover the joy of local drinks, dining, and the unique ambiance of the city's eateries. Movel has collaborated with female staff members from the Z Generation in Kitakyushu to curate a list of 21 recommended locations spread across seven districts of the city, presenting diverse options that cater specifically to a female audience.

Highlights of Women’s Drinking Week

1. Thoughtful Selection of Venues
Each restaurant featured in the series has been picked with a focus on female perspective, ensuring a welcoming atmosphere for women looking to enjoy a night out. Options range from cafes that offer cozy corners conducive to intimate chats to vibrant bars with lively menus that can elevate any girls' night out. Discover both popular dining spots and hidden gems that are perfect for various social settings.

2. Authentic SNS-style Video
The videos will utilize a vertical format focusing on delivering an authentic representation of the women’s drinking experience in Kitakyushu. With intricate attention to the feel and atmosphere, the aim is to immerse viewers in the enjoyment of women drinking together. Each short film will showcase a genuine and engaging style that reflects the spontaneity and charm of the women’s drinking scene.

3. Casual, Relatable Content
To engage a wider audience, the short videos are designed with a relaxed tone, making them suitable for viewing during weekends or after work. The editing emphasizes a sense of familiarity and approachability, inviting viewers to be a part of the light-hearted atmosphere.

Publication Schedule

The videos will be released sequentially as follows:

- Episode 1: May 30
- Episode 2: June 27
- Episode 3: July 25

(Please note that the schedule is subject to change.)

Viewing Locations

The videos will be available on the official Instagram and YouTube channels of the Kitakyushu Tourism Bureau. Here are links to follow:

Featured Restaurants

The following restaurants will be highlighted in the campaign, showcasing everything from exquisite sake and fresh local delicacies:

- Mojiko: 小暇, チョイノリ, うずまき
- Kokura North: 炉端とおでん呼炉凪来, CAFE&BAR 青柳, VICINO uomachi
- Kokura South: 器とバルさん手, 8800, しろくま亭
- Wakamatsu: ディオラーマ, ちむどんどん, てってこ
- Yahatahigashi: スペイン食堂八幡バル8, 大衆酒場Twin, cafe&bar Lamp
- Yahatanishi: 鴨と肴時, Bixke イタリアンバル, 炭屋なかむら
- Tobata: 肉とちょい呑みトト, パスタと小料理 morisige, 三彩

Conclusion

Let's raise a glass to women’s empowerment and community spirit in Kitakyushu with the new Women’s Drinking Week initiative! Whether you're a local or visiting the city, be sure to tune in to the videos and find the perfect spot for your next gathering.

For more information about this initiative, please feel free to connect with movel via their official website movel.jp.