#Japan #Tokyo #Maruhan #Chocolate Planet #Weekend Fun

Chocolate Planet Celebrates Weekend Fun

Maruhan East Japan Company, headquartered in Chiyoda, Tokyo, has announced that the popular comedy duo, Chocolate Planet, will return for a second year as official ambassadors. They are set to launch a new web commercial featuring the catchy slogan, "Off is On". The ads, titled "Weekend Switch" (15 seconds) and "Giant Calendar" (30 seconds), will be released on July 18, 2026.

This new campaign aims to encourage those who work hard during weekdays (On) to fully enjoy their well-deserved rest on weekends (Off). The playful and comedic style of Chocolate Planet allows for a fun exploration of what it means to really enjoy one’s time off.

Behind the Scenes of the Commercial

The filming of these commercials took place entirely against a green screen, giving the production a unique and vibrant aesthetic. Actors Shohei Nagata and Shun Matsuo of Chocolate Planet donned bright red outfits that were both fun and engaging. Throughout the filming, their energetic camaraderie was on full display, as they animatedly called out, "Here comes Chocolate Planet!" followed by spontaneous skits that kept the crew in stitches.

The set atmosphere resembled a live theater comedy show full of smiles, as the duo interacted with their whimsical surroundings in the colorful and imaginative setting of 'Pachinko Wonderland'. During scenes where they ran around playfully, their improvisational humor captivated not just the audience but the entire film crew.

Highlights of the Campaign's Web Commercials

"Weekend Switch" (15 seconds)

In this ad, a striking red button is introduced in an otherwise sterile white environment, signifying the "Weekend Switch". On a whim, Nagata and Matsuo press the button, and the surroundings morph into the vibrant 'Pachinko Wonderland'. Pressing the button again returns them to the white space, but enthralled and excited, they continuously press the button to dive headfirst into the fantastical realm of fun.

Watch the "Weekend Switch" video here.

"Giant Calendar" (30 seconds)

This commercial features an oversized calendar laid out on the floor, vividly showcasing a week packed with activities. As the duo walks through a busy weekday, an unusual glow appears at the boundary between weekdays and weekends. Drawn to the light, they leap into the colorful 'Pachinko Wonderland', perfectly embodying the excitement and anticipation of the weekend.

Watch the "Giant Calendar" video here.

Comments from Chocolate Planet

Reflections on Filming

Shohei Nagata remarked, "We had a great time! Filming against the green screen made it fun to envision 'Wonderland' as we shot."

Shun Matsuo added, "It was fascinating to see how much we could express in front of a green screen, so I hope everyone enjoys our performances!"

Message to Viewers
Nagata expressed his hopes that viewers would enjoy the weekend, stating, "As the temperature heats up, we hope to elevate the weekend's fun!" Matsuo chimed in, encouraging fans to maximize their enjoyment this summer. Together, they passionately invited everyone to experience the coolness and fun at Maruhan locations.

Nagata concluded by expressing excitement for their second year as ambassadors, saying, "We want to continue to elevate Maruhan's presence. Enjoy your weekends to the fullest at Maruhan!" Matsuo encouraged everyone to come out, emphasizing, "Off is On! We look forward to seeing you!"

Commercial Details

• - Titles: "Weekend Switch" (15 seconds), "Giant Calendar" (30 seconds)
• - Featuring: Chocolate Planet (Shohei Nagata and Shun Matsuo)
• - Release Date: July 18, 2026
• - Broadcast Channels: Web ads (YouTube, X, etc.), official website, in-store signage, and more.

About Maruhan East Japan Company

Maruhan East Japan's brand message is to bring joy to life. They support every aspiring employee’s challenges and personal growth. Emphasizing respect for individuality, the company fosters a diverse workplace that allows everyone to shine. Since 2025, Chocolate Planet has been the ambassador for their weekend play initiatives, showcasing their commitment to enriching customer experiences in stores and beyond.

About the Company

• - Name: Maruhan Corporation
• - Location: Tokyo, Chiyoda Ward, Marunouchi 1-11-1, PCP Marunouchi 28F
• - Founded: May 1957
• - Business Scope: Managing operations related to leisure activities including pachinko, bowling, amusement, cinema, building maintenance, food services, golf, and overseas finance activities.