Friskies Unites College Cat Mascots for Shelter Cat Meals This Football Season
As college football season kicks off, excitement fills the air in stadiums across the nation, not just for players and fans but for our furry friends too! This fall, Friskies, the leading cat food brand in America, is transforming game day scores into something far more meaningful for shelter cats. Friskies has recently announced their partnership with six beloved college cat mascots from five prestigious universities, officially welcoming them into the Friskies family as part of its imaginative "Certified Frisky" campaign.
The Charming Mascots
The mascots now part of this initiative include some of the most recognizable names in college sports: Wilbur and Wilma Wildcat representing the University of Arizona; Truman the Tiger from the University of Missouri; Will D. Cat, the wildcat at Villanova University; Cosmo the Cougar from Brigham Young University (BYU); and Aubie the Tiger from Auburn University. Each of these spirited feline figures not only showcases school pride but is now also a champion for hungry shelter cats.
Transforming Scores Into Food
So, how does it work? Every time a team scores — whether through a touchdown, field goal, or safety — Friskies will donate 10,000 meals to shelter cats through Greater Good Charities. This initiative aims to provide up to 500,000 meals over the course of the football season. It's a thrilling challenge that ties college sports and community support together, ensuring fans are not only cheering for their teams but also for a wonderful cause.
"Every great program starts with great recruits, and we couldn't be more excited to sign some of college sports' most recognizable feline talent," stated Jason Dolan, Brand Director at Friskies. He emphasizes the goal of rallying fans for a cause larger than sports: feeding cats in need. “These cats already know how to steal the spotlight and rally their fans, and that’s exactly why we wanted them on the Certified Frisky roster. Together, we’re turning game day excitement into something bigger by helping cats in need.”
The Philosophy Behind Certified Frisky
The "Certified Frisky" campaign serves as a stamp of approval from Friskies, recognizing those moments, individuals, and places that embody a cat-like spirit—playful, surprising, and a bit quirky. Friskies aims to uplift not only our furry friends at home but also those who are waiting for a loving family in shelters. To see Certified Frisky in action and join in this delightful cause throughout the college football season, fans can follow Friskies on social media platforms such as Instagram, Facebook, and YouTube.
A Legacy of Giving Back
This effort continues Friskies' commitment to animal welfare and community engagement, building on past initiatives like last year’s collaboration with the University of Arizona Wildcats, where scores in basketball also translated into meals for shelter cats. With this new initiative, Friskies proves that the heart of their brand lies in caring for all cats, particularly those who are less fortunate.
Partnerships that Make a Difference
The campaign is made possible through collaborations with multimedia rights holders from participating schools, including Playfly Sports for Auburn and Villanova athletics, Learfield for the University of Missouri, and Arizona Sports Enterprises for the University of Arizona. Together, these partnerships amplify the reach of Friskies' mission to provide nourishment and care to shelter cats and engage communities in meaningful ways.
About Friskies and Greater Good Charities
Friskies is part of Nestlé Purina PetCare, a company that has been dedicated to enhancing the lives of pets and their owners since its founding in 1894. Over the years, Purina has contributed over $150 million to various organizations focused on uniting people and pets while promoting customer welfare and outreach. Alongside this, Greater Good Charities, a recognized 501(c)(3) nonprofit, has made remarkable strides in supporting animals and their communities, having invested over $1.1 billion in global impact since its inception.
This football season, let’s celebrate not only our teams’ victories on the field but the joyful impact we can make in the lives of shelter cats. With every cheer, we are helping to convert goals into meals, illustrating the profound bond between sportsmanship and compassion. Score big for the furry friends who need it most!
The Charming Mascots
The mascots now part of this initiative include some of the most recognizable names in college sports: Wilbur and Wilma Wildcat representing the University of Arizona; Truman the Tiger from the University of Missouri; Will D. Cat, the wildcat at Villanova University; Cosmo the Cougar from Brigham Young University (BYU); and Aubie the Tiger from Auburn University. Each of these spirited feline figures not only showcases school pride but is now also a champion for hungry shelter cats.
Transforming Scores Into Food
So, how does it work? Every time a team scores — whether through a touchdown, field goal, or safety — Friskies will donate 10,000 meals to shelter cats through Greater Good Charities. This initiative aims to provide up to 500,000 meals over the course of the football season. It's a thrilling challenge that ties college sports and community support together, ensuring fans are not only cheering for their teams but also for a wonderful cause.
"Every great program starts with great recruits, and we couldn't be more excited to sign some of college sports' most recognizable feline talent," stated Jason Dolan, Brand Director at Friskies. He emphasizes the goal of rallying fans for a cause larger than sports: feeding cats in need. “These cats already know how to steal the spotlight and rally their fans, and that’s exactly why we wanted them on the Certified Frisky roster. Together, we’re turning game day excitement into something bigger by helping cats in need.”
The Philosophy Behind Certified Frisky
The "Certified Frisky" campaign serves as a stamp of approval from Friskies, recognizing those moments, individuals, and places that embody a cat-like spirit—playful, surprising, and a bit quirky. Friskies aims to uplift not only our furry friends at home but also those who are waiting for a loving family in shelters. To see Certified Frisky in action and join in this delightful cause throughout the college football season, fans can follow Friskies on social media platforms such as Instagram, Facebook, and YouTube.
A Legacy of Giving Back
This effort continues Friskies' commitment to animal welfare and community engagement, building on past initiatives like last year’s collaboration with the University of Arizona Wildcats, where scores in basketball also translated into meals for shelter cats. With this new initiative, Friskies proves that the heart of their brand lies in caring for all cats, particularly those who are less fortunate.
Partnerships that Make a Difference
The campaign is made possible through collaborations with multimedia rights holders from participating schools, including Playfly Sports for Auburn and Villanova athletics, Learfield for the University of Missouri, and Arizona Sports Enterprises for the University of Arizona. Together, these partnerships amplify the reach of Friskies' mission to provide nourishment and care to shelter cats and engage communities in meaningful ways.
About Friskies and Greater Good Charities
Friskies is part of Nestlé Purina PetCare, a company that has been dedicated to enhancing the lives of pets and their owners since its founding in 1894. Over the years, Purina has contributed over $150 million to various organizations focused on uniting people and pets while promoting customer welfare and outreach. Alongside this, Greater Good Charities, a recognized 501(c)(3) nonprofit, has made remarkable strides in supporting animals and their communities, having invested over $1.1 billion in global impact since its inception.
This football season, let’s celebrate not only our teams’ victories on the field but the joyful impact we can make in the lives of shelter cats. With every cheer, we are helping to convert goals into meals, illustrating the profound bond between sportsmanship and compassion. Score big for the furry friends who need it most!
Topics Entertainment & Media）
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