Phoenix Suns and Paze® Partnership
The Phoenix Suns have made headlines with their recent announcement of a multi-year collaboration with Early Warning Services, LLC, the home of both Paze® and Zelle®, marking a significant shift in the team's jersey branding. With the 2026-27 NBA season on the horizon, the Suns will see the Paze logo featured prominently on their uniforms, taking over from PayPal as the Official Jersey Patch Partner.
Josh Bartelstein, CEO of both the Phoenix Suns and Phoenix Mercury, expressed excitement about the new partnership, highlighting Early Warning's impressive history of innovation in payment solutions. He noted that the decision to partner with Early Warning was driven by the company's commitment to connect with local fans and their deep-rooted presence within the Arizona community. This collaboration promises to enhance fan experience by integrating Paze into various aspects of the Suns' operations, from ticketing to online sales.
Early Warning Services has long been a pioneer in the payments landscape, providing essential services to banks and credit unions across the United States. Nearly four decades in operation, the firm employs over 900 individuals in Arizona, underlining its commitment to supporting local economic growth and fostering a dynamic financial ecosystem.
Bringing Paze to Fans
Paze is carving its niche as an online checkout solution that allows users to leverage their existing financial cards without the need for creating new payment accounts. This approach not only streamlines online shopping but also bolsters security, as actual card numbers are protected throughout the transaction process. Serge Elkiner, General Manager of Paze, emphasized the importance of this partnership, noting that it represents an avenue to introduce Paze to passionate sports fans while simultaneously contributing meaningfully to their communities.
Moreover, the partnership is set to extend beyond just the jerseys. Paze will take on roles as both the Suns' Official Online Checkout Partner and Official Digital Wallet. The team will utilize these platforms to foster connections with their fanbase and engage local businesses through unique promotional opportunities. This includes potential activations throughout the season, with fans benefiting from discounts when using Paze for purchases.
Community Impact and Celebrations
In celebrating this partnership, the Suns and Paze have arranged a series of promotional events, starting with an enticing offer for fans to receive 50% off merchandise when they use the Paze payment solution on their online store. This initiative is just one of many ways the partnership aims to engage the community further, enhancing the already vibrant culture surrounding the team.
In addition to the Suns partnership, Early Warning Services has been making strides in New York City as well, being a founding partner of the upcoming Etihad Park, which signifies the potential for economic development and job creation in the area. This showcases how the influence of sports partnerships can ripple through communities, creating positive outcomes beyond the games themselves.
Ultimately, the integration of Paze with the Suns is expected to yield benefits not just for the franchise, but for local businesses and fans alike. As both entities look to the future, the partnership heralds a new era of innovation in the convergence of sports and technology.
Fans eager to learn more about Paze and how to utilize its services can visit
www.paze.com. This collaboration stands as a testament to the significant role of community engagement in the world of professional sports, reflecting a commitment to not only entertain but also uplift those who support the teams they love. The Suns' partnership with Early Warning Services truly embodies the spirit of local collaboration in our increasingly interconnected economy.