#Japan #Tokyo #Valentine's Day #FamilyMart #Pierre Marcolini

Introduction

In an exciting collaboration that is set to elevate Valentine’s Day celebrations, FamilyMart, one of Japan’s leading convenience stores, will launch a delightful range of desserts, baked goods, breads, and ice creams crafted under the expert supervision of Belgian chocolatier Pierre Marcolini. Starting January 27, 2026, customers across approximately 16,400 FamilyMart locations will get to experience these seven exclusive offerings, designed with a commitment to quality and exceptional taste.

A Historic Collaboration

This initiative marks the first time that a convenience store in Japan is offering products endorsed by Pierre Marcolini, a name synonymous with luxury chocolates enjoyed by the Belgian royal family. As FamilyMart embarks on its journey to become the go-to place for sweets—having adopted the slogan "Sweets at FamilyMart"—this partnership is particularly timely, aligning with the rise in demand for high-value products during the festive Valentine’s season.

Pierre Marcolini, who is celebrating the 25th anniversary of his brand’s entrance into Japan in 2026, emphasizes that this collaboration is a heartfelt thank you to loyal customers. With a blend of traditional techniques and innovative ideas developed in collaboration with FamilyMart’s team, these products promise unique flavor profiles and delightful textures that will surely surprise Japanese consumers.

Featured Products

Under Pierre Marcolini's guidance, each of the seven products is crafted to achieve a gourmet-level experience. Here are some highlights:

1. Melting Caramel Choco Cream Puff - Priced at 249 yen (tax included, 268 yen), this delightful cream puff blends rich chocolate cream with a slightly bitter caramel sauce, encased within a cookie-like puff pastry, promising a rich aftertaste.

2. Chocolate and Pear Crepe - At 276 yen (tax included, 298 yen), this item features a delicately balanced crepe with a buttery flavor. The sweet chocolate cream is paired with aromatic vanilla-infused pear, creating a refreshing and juicy taste experience.

3. Two-Layer Chocolate Baumkuchen (Choco & Plain) - This dual-texture cake, available for 239 yen (tax included, 258 yen), comprises a chocolate-flavored layer alongside a buttery plain layer, topped with a smooth chocolate glaze.

4. Vanilla Lemon Financier - Priced at 213 yen (tax included, 230 yen), this financier features French fermented butter, vanilla seeds, and refreshing Setouchi lemon flavor, creating a truly satisfying dessert.

5. Hazelnut Chocolate Melon Bread - Available for 184 yen (tax included, 198 yen), this decadent bread combines a cocoa and hazelnut-flavored biscuit dough mixed with hazelnut cream and chocolate, perfect for indulgent snacking.

6. Chocolate Danish with Raspberry - Also priced at 184 yen (tax included, 198 yen), this chocolate danish features a raspberry-flavored cake, topped with rich chocolate cream and tangy raspberry jam.

7. Chocolate Ice Bar - A luxurious treat for 276 yen (tax included, 298 yen), offering a rich chocolate flavor combined with crunchy nut textures.

Seasonal Gifts and Special Editions

In addition to these delicious desserts, FamilyMart will also offer themed gifts for Valentine’s Day inspired by Vincent van Gogh’s masterpieces, including a selection of unique chocolate assortments.

Conclusion

Pierre Marcolini’s debut partnership with FamilyMart brings gourmet flavors to the everyday convenience store, setting a new benchmark for affordable indulgence. With unique textures and flavors, these treats are crafted for celebration. The iconic chocolatier invites everyone to enjoy the heartwarming sweets that encapsulate a spirit of joy, perfect for sharing with loved ones this Valentine’s Day. Whether gifting or indulging yourself, these exquisite products will surely enhance the festive mood this season.

Availability

Mark your calendars for these delectable launches starting on January 27, 2026, at FamilyMart locations across Japan, and experience a taste of luxury chocolate collaboration that’s bound to delight palates everywhere.