Fortune Reveals Inaugural List of Europe's Most Innovative Companies in 2025

Fortune Unveils Europe's Most Innovative Companies

On June 12, 2025, Fortune Magazine made headlines by revealing its inaugural list of Europe's Most Innovative Companies. This groundbreaking recognition aimed to spotlight firms that are not just surviving but thriving by inventing new solutions and transforming industries across every sector. The list includes an impressive array of 300 companies from 21 different countries, championing innovation and creativity in their approaches.

This year, the top five slots were dominated by major names in the business world:
1. L'Oréal (France)
2. Unilever (UK)
3. Rolls-Royce (UK)
4. Philips (Netherlands)
5. GSK (UK)

L'Oréal took the spotlight, thanks to its cutting-edge work in beauty technology. The company has been a trailblazer in AI-driven personalization tools, creating bespoke skincare recommendations based on individual genetic and biological skin profiles. This embrace of AI not only reinforces L'Oréal’s status as a leader in the beauty industry but also marks a significant shift towards a more personalized approach in consumer products.

Following closely in second place is Unilever, recognized for its innovative advancements in biotechnology. The company has made waves with the launch of its new AI-enhanced laundry detergent, showcasing its commitment to using technology to improve everyday household products. This initiative is part of a broader effort by Unilever to position itself as a leader in sustainable and smart consumer goods.

According to Grethe Schepers, Lists Director at Fortune, there is a common misconception that Europe lacks innovation. The release of this list challenges this narrative by highlighting that forward-thinking ideas and groundbreaking inventions are very much alive in every segment of the European market.

In compiling the list, Fortune partner with Statista to evaluate companies employing a rigorous assessment criteria focusing on:

- Product Innovation
- Process Innovation
- Innovation Culture

Notably, the United Kingdom led the charge with 48 companies featured, followed by Germany with 44, and Switzerland with 39. This geographical diversity underscores Europe's widespread embrace of innovative practices across various industries.

At the recent VivaTech conference in Paris, the excitement surrounding these rankings was palpable; attendees were given an exclusive first look at the list during a special presentation hosted by EY. Nicolas Hieronimus, the CEO of L'Oréal, expressed immense pride in his company’s position on the list. He attributed this success to a culture of scientific inquiry, creativity, and talent within the organization. Hieronimus stated, "This prestigious recognition reaffirms our belief that innovation is our best route to global success."

The list serves as a crucial reminder that innovation is thriving in Europe, and these companies are at the forefront of shaping the future. From cosmetics to pharmaceuticals, firms are adopting advanced technologies and innovative practices that not only enhance their products but also contribute significantly to their sectors at large.

For further insights into the complete rankings and the thorough methodology behind the selection, visit fortune.com.

About Fortune

Fortune is a renowned global multi-platform media outlet, dedicated to delivering trustworthy, award-winning reporting and information aiming to empower businesses through insightful narratives and reporting. For more information about their work and upcoming initiatives, head over to fortune.com.