J. Lohr Vineyards & Wines Introduces a Fresh Unoaked Chardonnay to the National Market

J. Lohr Vineyards & Wines Unveils Paperwhite Unoaked Chardonnay



J. Lohr Vineyards & Wines has proudly announced the national launch of its latest product, the J. Lohr Estates Paperwhite Unoaked Chardonnay. Marking its 2023 vintage, this wine has begun distribution across the country and is gaining attention for its unique approach to Chardonnay-making. The Paperwhite Unoaked Chardonnay will be joined by the anticipated 2024 vintage set to hit the market this coming March.

This innovative wine forms part of the well-respected Estates tier within J. Lohr’s renowned collection of cool-climate Chardonnay varieties. Winemaker Kristen Barnhisel articulates a fresh philosophy with this release, highlighting the decision to forego traditional oak barrel aging. Instead, the winemaking process emphasizes a cold, stainless steel primary fermentation method to accentuate the unrefined, beautiful characteristics of Chardonnay fruit without added complexities.

Located in Arroyo Seco, a region noted for its favorable growing conditions, J. Lohr strategically harvests the fruit under the cover of darkness to maintain optimal freshness. The careful handling continues with immediate pressing, further preserving the vibrant flavors. The stainless steel fermentation is a technique that promises to offer wine enthusiasts a pure expression of Chardonnay, free from the influences of oak. According to Barnhisel, “Our goal with Paperwhite is to present a crisp and bright interpretation of Chardonnay that showcases its natural characteristics.”

From the very first sip, consumers will notice a lively and mouthwatering palate, integrated with notes of lemon zest, green apple, and a hint of minerality which make it an excellent pairing with a broad spectrum of culinary delights. Furthermore, the distinctive label portrays the Paperwhite flower, a fragrant member of the Narcissus family, setting a visual expectation for elegance and freshness to match its contents.

The Paperwhite Unoaked Chardonnay breaks away from convention, as evidenced during its initial market testing, where it received positive feedback from consumers due to its striking design and the practicality of its screwcap closure. With an affordable price point of $14, this wine is readily available through wholesale channels to various retail and restaurant establishments nationwide, in addition to being accessible online.

In addition to the new Paperwhite release, J. Lohr Vineyards & Wines is recognized for its extensive portfolio of high-quality wines cultivated in more than 4,000 acres of Certified California Sustainable estate vineyards. Celebrating over fifty years of operations started by founder Jerry Lohr, this family-owned winery continues to produce a diverse array of acclaimed wines from regions like Monterey County’s Arroyo Seco, Santa Lucia Highlands, Paso Robles, and St. Helena in Napa Valley.

J. Lohr’s impressive offerings feature multiple tiers including the J. Lohr Signature Cabernet Sauvignon, J. Lohr Cuvée Series, and ARIEL Vineyards, to name a few, each delivering a captivating representation of its estate-produced fruit. The winery’s dedication to quality and sustainability assures consumers that their wine choices contribute to environmentally responsible practices.

For further details regarding the J. Lohr Estates Paperwhite Unoaked Chardonnay or the winery’s comprehensive selection of products, one can visit their official website at jlohr.com. Embrace the opportunity to explore this fresh take on Chardonnay that seeks to redefine personal enjoyment of wine.

Topics Consumer Products & Retail)

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