#Japan #Starbucks #Kirishima #Miyakonojo #more trees

Collaborative Environmental Efforts in Miyakonojo: Starbucks and Kirishima Distillery

Introduction

On January 27, 2026, Starbucks Coffee Japan and Kirishima Distillery will unveil their joint project, "KIRISHIMA GREENSHIP icoia." This initiative aims to leverage both companies' strengths to engage in proactive environmental actions and support the local community. Together with Miyakonojo City and the non-profit organization More Trees, these companies will contribute to the "Miyakonojo Resource Circulation Forest Project" (referred to as ODEN), focusing on enhancing biodiversity and forest management.

Background of ODEN

The ODEN project integrates sustainable forest management practices, utilizing the rich forestry resources within Miyakonojo. Through collaboration between the city and More Trees, the project prioritizes selecting appropriate tree species for planting and nurturing based on local characteristics and climatic conditions. The initiative will see Starbucks and Kirishima Distillery implementing local and environmentally friendly activities through their project, promoting a greener community.

Previously, the two companies, known for their "Compost Club," have been conducting experiments to create compost using coffee grounds and shochu residue, in partnership with students and professors from Minami Kyushu University. The upcoming partnership with Miyakonojo and More Trees will enhance these efforts by using the compost produced to grow seeds from local species, such as the Ichii oak, within the grounds of "KIRISHIMA GREENSHIP icoia." Future plans include afforestation efforts around Miyakonojo, linking community engagement to forest conservation while fostering a greater interest in nature among customers.

Workshop Initiative: Forest Gathering Workshop

To further promote community involvement, Starbucks, Kirishima Distillery, More Trees, and Miyakonojo will host a "Forest Gathering Workshop" on December 20, 2025, from 10:00 AM to 3:00 PM (last entrance at 2:30 PM). The workshop, designed for families, will offer a variety of forest-related activities aimed at deepening the connection between participants and Miyakonojo's lush woods. Activities include creating mini stools and small Christmas trees from wood scraps from the "KIRISHIMA GREENSHIP icoia," engaging in experiments like "Will the Acorns Sprout?" and allowing children to experience being a barista, among others.
Participants must register in advance, with slots starting from December 5, 2025.

Significance of ODEN

The name ODEN plays on the project's mission - "Organic Diversion Enriches Nature," reflecting the belief that resource circulation enriches the natural environment. It also resonates with locals, mirroring the popularity of Miyakonojo's traditional oden dish. The combined effort aims to create a sustainable framework for forest conservation and promote community solidarity, encapsulated in a name that everyone can identify with.

Community Involvement and Company Backgrounds

Since its first store opening in Ginza in 1996, Starbucks has cultivated strong ties with local communities, incorporating regional wood into store decor as part of its commitment to uphold local culture and environment. Kirishima Distillery, established in 1916, has dedicated itself to both regional growth and environmental stewardship. Beginning in 2004, the distillery has actively participated in tree-planting activities, focusing on reforestation efforts in the Miyakonojo area. Both companies acknowledge their role in perpetuating nature’s gifts to ensure a sustainable future, enhancing the community bonds through the KIRISHIMA GREENSHIP icoia project.

Conclusion

In conclusion, the collaboration between Starbucks, Kirishima Distillery, More Trees, and Miyakonojo reflects a concerted effort to foster social and environmental responsibility. By engaging the community in workshops and proactive forest management, they aim to provide unique experiences while promoting sustainability in the region. The efforts not only showcase their commitment to the environment but also serve to strengthen the bonds between the community and nature, paving the way for a brighter, greener future.

Additional Information

• - Location: "Michi-no-Eki" Miyakonojo NiQLL, Miyakonojo City, Miyazaki, Japan.
• - Further Details: For workshops and event registrations, visit the official Peatix page here.
• - Official Websites: Starbucks Japan, More Trees.