#Japan #Osaka #recycling #SDGs #Shoichi

Shoichi's Impact on Sustainability Showcased on Japanese TV

In a significant highlight for the recycling industry, Shoichi Co., Ltd., a leading player in stock purchasing and recycling business based in Osaka, was prominently featured in the TV special program titled "What Lies Beyond Human Desire? Scrap Planet," aired on May 30, 2026. This program, dedicated to exploring the themes of sustainability and responsible consumerism, presented an in-depth look at Shoichi's core operations focused on the recycling of apparel and miscellaneous goods for approximately 35 minutes. The program not only captivated the audience but also achieved remarkable viewership, ranking as the number one in its time slot, according to data from Video Research.

Show Overview

The show "What Lies Beyond Human Desire? Scrap Planet" aired on NTV and delved into various social issues tied to human consumption patterns and the resulting waste. The show examined the staggering statistics that approximately 1.5 billion garments remain unsold each year in Japan, thus shedding light on the urgent need for increased awareness around recycling and reusing through an engaging documentary format. Featuring notable personalities such as Kojiro Koizumi, Kaori Sakamoto, and Ryousuke Yamada (Guppra Ambassador), the show effectively communicated the importance of addressing pressing social challenges through the lens of SDGs (Sustainable Development Goals).

Viewership Success

The recent broadcast not only emerged as the top rated program during its airing but also surpassed various competing shows, reflecting a rising societal interest in SDGs and sustainability efforts. "The fact that our program achieved such a high viewership ranking among variety shows highlights the growing public awareness towards SDGs and reinforces the significance of our recycling efforts at Shoichi," stated Masashi Yamamoto, the representative director of the company.

Shoichi's Role in the Recycling Movement

Shoichi actively engages in stock purchasing, reuse, and recycling initiatives primarily focused on apparel and related goods. The company undertakes a comprehensive process that includes tag cutting, sorting, inspection, cleaning, packaging, and preparing goods for re-circulation, aiming to create new value in products that might otherwise be discarded. This sustainable circular business model not only contributes to the environment but also promotes responsible consumption among consumers.

Moreover, Shoichi is currently advocating for a disability employment support model under the initiative titled "tasukeai 0 Project". This program aims to provide individuals with disabilities meaningful employment opportunities by involving them in activities that align with genuine societal needs, thus promoting inclusivity within the workforce.

Online Viewing

For those interested in watching the episode, it is available online via the following links:

• - Watch on TVer
• - Official NTV Page

About Shoichi Co., Ltd.

• - Company Name: Shoichi Co., Ltd.
• - Business Focus: Stock purchasing, reuse, and recycling of apparel and miscellaneous goods, disability employment support (tasukeai 0 Project).
• - Official Website: shoichi.co.jp
• - Headquarters Address: 301 First Senba, 2-6-5 Minamihonmachi, Chuo-ku, Osaka, 541-0054, Japan
• - Tokyo Branch Address: B1 Tanba Building, 3-2-9 Minato, Chuo-ku, Tokyo, 104-0043, Japan

For media inquiries, please contact Shoichi's PR team at: [email protected].