#Japan #Tokyo #Short Drama #SNS #movel

movel Enhances Its Short Drama Business

In a strategic move to capitalize on the surging short drama market, movel, a creative group based in Shibuya, Tokyo, announced its plan to bolster its short drama business structure. Known for its expertise in supporting a variety of industries, brands, and companies on social media, movel aims to leverage this experience to produce short dramas that thrive on SNS platforms. The goal is to create content that generates significant views and discussions by crafting narratives specifically designed to resonate within the fast-paced social media landscape.

Focusing on creators from Generation Z, movel harnesses a keen sense for the trends that captivate young audiences. Their approach includes not only identifying trends but also predicting and crafting stories that foster audience empathy. By targeting social media platforms like Instagram and TikTok, movel creates shareable content that appeals not just to the younger demographic but to a wider age range. Their innovative creativity has been recognized through collaborations with many prominent companies in producing SNS content and managing accounts effectively.

Starting in 2024, movel will progressively embark on short drama productions tailored for platforms such as TikTok, Instagram Reels, and YouTube Shorts. Their approach transcends mere production; it intertwines comprehensive SNS promotion, ensuring content sparks conversations and receives favorable reviews from distribution partners.

With this structural enhancement, the COO, Takuya Uchibori, has been designated as the overarching leader for the short drama ventures. He is set to work alongside Chief Creator, Ami Kikuchi, stepping up to push the creative framework that amplifies SNS discussion potential. movel is committed to continually generating compelling content that stands out in the rapidly evolving short drama market, promising to deliver fresh narratives and evoke emotional responses from audiences.

Features of movel's Short Drama Business

1. Comprehensive Production Targeting SNS Trends

By leveraging extensive experience across various genres, movel meticulously designs the diffusion of buzz on SNS, overseeing the complete production process of short dramas from inception to post-release promotion. This integrated approach ensures strong strategic design focused on viral dissemination right from the initial stages of drama concept development.

2. Expertise in Creating SNS-Oriented Short Dramas

Understanding the unique characteristics of short dramas, movel crafts scripts and scenes that cater to viewers seeking quicker entertainment. A dedicated team adept in the nuances of SNS user psychology formulates optimal promotional strategies, significantly maximizing the potential for discussions to arise from their short dramas.

3. A Team of Experts Focused on Buzz-Creating Elements

Movel boasts a creative team with an average age of 21.5 years (as of April 2025), bringing a fresh perspective that aligns with current trends. This team identifies crucial points that lead to viral moments by incorporating relatable storylines, casting, music, and editing techniques into the drama production process while executing synchronized SNS promotional strategies.

Structure of movel's Short Drama Business

Movel’s short drama sector is supported by a team of professionals boasting experience in mainstream drama production. This team excels in every phase, including planning, scripting, casting, filming, and editing. Tailoring the project teams according to the drama title, movel ensures high-quality productions while combining expertise in SNS trends with industry-leading production values, thereby pursuing innovative content creation.

Comments from Takuya Uchibori, COO of Short Drama Department

“We at movel have consistently aimed to be a creative group that generates emotion through SNS. Drawing from our established experiences, we are committed to strengthening our presence in the short drama space while providing fresh value. Our ability to translate current trends and emotions into compelling narratives is our key offering, aiming for an experience that makes viewers eager to share. As we refine the approach of ‘being strong in the now,’ we will deliver new drama experiences that resonate across SNS.”

Insights from Ami Kikuchi, Short Drama Producer

“Having been a viewer myself, I often find myself captivated by short clips on TikTok, leading me to platforms like TVer and inspiring me to download apps for further viewing. This personal journey cultivates a profound understanding of immersive experiences in short dramas. By focusing on thematic expressions and meticulous dialogue crafting, I'm eager to produce content that resonates with hearts. In a time when a memorable moment can spread widely in seconds, we are committed to creating engaging content that captures the essence of today’s dynamic media landscape.”

Movel continues to gather insights from social-native creators, driving its mission to produce innovative short dramas and support enterprises in their SNS engagement endeavors.