#Japan #AI Automation #Shinjuku #Geocode #Next SFA

Introducing the AI History Recording Feature in Next SFA

The landscape of sales management is evolving rapidly, and GeoCode, a leading player in the web marketing and cloud sales tech sectors, has taken a significant step forward by launching the "AI History Recording Feature" for its Salesforce automation tool, Next SFA, on December 4, 2025. This groundbreaking feature is set to transform how sales representatives engage with their tasks by providing unprecedented automation and enhancement in recording sales activities.

Background of the AI History Recording Feature

In a recent survey involving 101 sales personnel from BtoB and BtoBtoC companies, it was revealed that the top desires for improved SFA/CRM usage include "input automation and simplification (47.5%)" and "AI-assisted input support (45.5%)". Recognizing these challenges, GeoCode developed the AI History Recording Feature that utilizes speech and simple text notes. Sales personnel can now easily record their activities without the tedious task of manual entry. Instead, they can focus more on engaging with customers and enhancing their sales efforts.

Key Features of the AI History Recording Functionality

This innovative functionality eliminates several steps in the history recording process that were previously required in Next SFA, such as searching for companies, navigating to their pages, and registering histories. Now, with just a single voice command, users can complete the entire process of history registration. A common issue in SFA/CRM tools—where users often neglect to input data—is now effectively resolved. This enhancement is expected to significantly improve the adoption and sustained use of SFA/CRM tools.

Instant Company Identification

The AI capability enables immediate identification of companies based on names or keywords spoken by the user. It swiftly searches and locates relevant companies already registered in Next SFA, expediting the process and enhancing productivity.

Automatic Correction of Inputs

Even when using basic speech or simple text notes, the AI comprehends the content and reformulates it according to the intended purpose—be it for business meetings, emails, or phone calls—ensuring the most appropriate history entries are created automatically.

Zero Input for History Registration

Once the history is corrected, the system registers it directly to the corresponding company page. Consequently, sales representatives need only input via voice or notes to achieve accurate history registration without any additional steps.

Future Developments

GeoCode is committed to continually expanding the capabilities of Next SFA. In addition to enhancing features powered by AI technology, the company plans to roll out further functionalities that facilitate seamless communication between businesses and their customers. This approach aims to streamline sales activities and elevate customer satisfaction by delivering higher value.

About Next SFA

Next SFA is designed with a strong emphasis on usability and visual clarity, making it a powerful tool for optimizing sales activities and customer management. It includes marketing automation functions that manage the entire marketing and sales process, from acquiring leads to closing deals, all within a single platform. The high retention rate is attributed to robust free support throughout implementation, setup, and operation. Furthermore, it can integrate with various tools, generating synergies across diverse business scenarios.

Compatible Tools

• - Cloud Accounting Software Freee
• - Sansan
• - Money Forward Cloud Invoice
• - LINE WORKS
• - Chatwork
• - Google Ads
• - Yahoo! Ads

For more details, check out the Next SFA service website.

About GeoCode

Founded in February 2005 and headquartered in Shinjuku, Tokyo, GeoCode is a pioneer in web marketing, encompassing web advertising management, SEO support, website production, and advanced AI search optimization. The company provides solutions not only in web marketing but also through tools like Next SFA, aiming to support businesses in all aspects of customer engagement and sales from acquisition to order fulfillment, ultimately contributing to operational excellence and business growth.

For inquiries regarding Next SFA, please contact:

• - Department: Cloud DX Division, Cloud CS Section
• - Email: [email protected]
• - Phone: 03-6274-8081