#United States #Camden, NJ #Snack Factory #Pop'ums #Pretzel Crisps

Snack Factory Unveils Pop'ums: The Innovative Snack Experience

Snack Factory, a brand well-known for its creative approach to snacking, is about to change the game once again. This December, the company announced the introduction of Pop'ums, a revolutionary snack that unites the beloved traits of popcorn and pretzels into a new, unique twist. With this launch, Snack Factory not only continues its legacy of innovative snacks, but also sets a fresh standard for what pretzels can be.

Since debuting Pretzel Crisps in 2004, a crave-worthy answer to traditional pretzels, Snack Factory has not rested on its laurels. Instead, they have continually evolved their offerings to cater to the changing preferences of snack enthusiasts who seek novelty and excitement in their munching experience. According to Janda Lukin, SVP and Chief Marketing Officer of Campbell's Snacks, “Snack Factory forever changed snacking with the debut of Pretzel Crisps 20 years ago.” With Pop'ums, they're redefining pretzels once more, blending the perfect crispy texture of pretzels with the light and flavorful munchability of popcorn.

Pop'ums are characterized by their distinct shape and unparalleled texture, making them an irresistible snack. Displaying an attractive array of flavors, this new snack will hit the shelves starting in January 2025 in the salty snacks aisle across 80,000 retailers in North America. The flavors include:

• - White Cheddar: Crafted from real cheddar cheese for a classic taste.
• - Golden Mustard BBQ: A tangy, smoky explosion with a peppery kick, reminiscent of summer BBQs.
• - Sea Salt: Offers a delightfully simple, buttery flavor that's universally appealing.

Each flavor is formulated with inspired combinations that echo the most loved aspects of popcorn and pretzels. What sets Pop'ums apart is their design, which mimics popcorn's shape while being baked to achieve optimal crunchiness. This level of innovation shows Snack Factory's commitment to pushing the boundaries of what pretzels can be.

Packaged conveniently in resealable bags, Pop'ums are designed for on-the-go snacking, making them an excellent option for those seeking delicious bites whether at home, while commuting, or even during outdoor adventures. The suggested retail price for a 9-ounce bag will be $5.49, presenting a value proposition in a market that is already worth over $30 billion.

As consumer tastes evolve toward unique textures and flavors, especially among millennial and Gen Z snackers, Snack Factory is strategically positioned to meet these demands. The introduction of Pop'ums coincides with a rise in the interest for innovative salty snacks that offer not only satisfaction but also a fun experience of tasting.

As Snack Factory continues to innovate, fans of their classic Pretzel Crisps will be pleased to learn that those beloved snacks will still be available in the deli section of national retailers. For more details about Pop'ums and other products offered by Snack Factory, fans can visit their website at SnackFactory.com.

In conclusion, with Pop'ums, Snack Factory is not just launching another snack; they are paving the way for the next generation of pretzel experiences that seamlessly blend textures and flavors to delight snackers everywhere. Stay tuned for this exciting addition to your snack lineup in early 2025!

Snack Factory is dedicated to innovating within the snacks category, always staying true to its mission of quality, taste, and creativity, and on a steady path toward leading the modern snacking culture.