Enhancing Retail Performance at Global Sporting Events
In a pivotal moment within the world of sports, a recent major global event showcased the impressive capabilities of Teamwork Commerce, Adyen, and Miteq, creating a next-level retail environment at a prominent European stadium. With over 60,000 fans flooding the arena within hours, the challenge was not merely to draw crowds but to effectively manage this influx of attendees.
Such high-density scenarios demand robust retail infrastructure that ensures instantaneous transactions, minimizes wait times, and facilitates a smooth flow of guests. In response to this needs assessment, Teamwork Commerce, Adyen, and Miteq were selected to deliver a unified retail ecosystem that flawlessly integrated RFID infrastructure, point of sale, and payment processing within a single operational flow.
Amber Pitman, Teamwork Commerce's Global Customer Relations Director, emphasized the importance of payment experience at large-scale events: "In events of this magnitude, the payment experience is critical for everything to run seamlessly. Our point-of-sale system is designed for straightforward and consistent transactions across all registers, enabling retailers to maintain the flow even during peak moments."
Miteq contributed by providing point-of-sale hardware equipped with RFID technology, optimized for high-density environments. This technology allows for quick and independent purchases while alleviating congestion often seen at traditional checkouts. Miteq’s CEO, Alex Whiting, commented, "High-traffic environments require flexible and scalable solutions. Our RFID-enabled point-of-sale hardware is crafted to enhance customer flows and maximize transactional capacity."
Teamwork Commerce managed dedicated point-of-sale operations across eight fixed registers, ensuring a consistent transaction flow. Adyen facilitated secure and unified payments with real-time authorization, enabling swift and reliable processing even during peak demand times. Nicole Olbe, General Manager at Adyen UK, stated, "Our research indicates that over a third of EU shoppers abandon a purchase if the payment process is too slow, which means speed and reliability are no longer optional. Our platform circumvents this issue, ensuring every transaction is secured and processed without delays, even amidst peak demand."
The initial results from the event underscore the impact of a fully connected retail environment:
- - Over 250 transactions processed per hour during peak times.
- - Average transaction time of just 44 seconds.
- - Zero disruptions during peak demand periods.
This implementation stands as a testament to how integrated technology can transform retail experiences in crowded settings. Together, Teamwork Commerce, Adyen, and Miteq are setting a new benchmark for large-scale events not only in Europe but across the globe.
About Teamwork Commerce
Teamwork Commerce is a flexible tech platform designed for retailers, encompassing POS, OMS, customer management, inventory control, and reporting. Operating via a cloud-based system, it constantly evolves to provide cutting-edge technology tailored to the dynamic retail landscape. With their omnichannel solution, retailers gain deeper insights into their customer base to deliver personalized experiences through invisible technology. Trusted by prominent global retailers including UNIQLO, Acne Studios, and Asics, more information can be found at
Teamwork Commerce.
About Adyen
Adyen (ADYEN AMS) is the preferred financial technology platform for leading enterprises. By offering comprehensive payment capabilities, data analytics, and financial products in one global solution, Adyen enables companies to achieve their targets more promptly. With a global presence, Adyen partners with organizations like Meta, Uber, and Microsoft, emphasizing their continuous growth with both existing and new collaborators over time.
About Miteq
Miteq is a technology provider based in the UK, focused on RFID and automation solutions for retail. With extensive expertise in item-level visibility, inventory accuracy, and process optimization, Miteq aids retailers in enhancing operational efficiency and delivering seamless customer experiences. The company collaborates with leading manufacturers worldwide to design, implement, and support scalable, data-driven solutions across the retail supply chain.