#Japan #logistics #Tokyo #Be Forward #POCHILOGI

BE FORWARD's Trademark Registration for POCHILOGI

In a significant milestone for its overseas shipping service, BE FORWARD, a leading logistics company headquartered in Minato, Tokyo, has announced the successful registration of its trademarks "POCHILOGI" and "ポチロジ" with the Japan Patent Office, effective November 14, 2025.

Background of POCHILOGI

The POCHILOGI service was launched in 2021, capitalizing on BE FORWARD's robust logistics capabilities, through which they transport over 150,000 vehicles annually across 214 countries and regions. This service enables both individuals and corporations to send packages abroad, addressing the high barriers often faced by consumers when navigating the complexities of international shipping.

Due to varying regulations on prohibited items and customs rules across different countries, estimating shipping costs can be particularly challenging. Many individuals have experienced refusals based on the nature of their items, their destination, and the conditions of shipment. However, with a rising demand for international shipping, driven by overseas assignments, studies, and inbound travel, POCHILOGI has seen a steady increase in usage among both individuals and businesses.

By trademarking POCHILOGI, BE FORWARD aims to enhance recognition of their service and support further growth in this multifaceted logistics market.

Trademark Registration Overview

• - Trademark Name: POCHILOGI
• - Registration Number: 6986885
• - Class: Class 38
• - Application Number: 商願2025-033381
• - Registration Date: November 14, 2025

• - Trademark Name: ポチロジ
• - Registration Number: 6986886
• - Class: Class 38
• - Application Number: 商願2025-033382
• - Registration Date: November 14, 2025

Features of POCHILOGI

What sets POCHILOGI apart is its dedication to providing a seamless shipping experience, encompassing everything from logistics procedures to local delivery services for both personal and corporate clients. The range of transportable items includes everyday goods, food, art pieces, furniture, musical instruments, and even vehicles, thereby catering to a diverse clientele.

With the rise of inbound demand, especially around anime merchandise and vehicle parts, POCHILOGI is increasingly becoming the go-to solution for many users. Notably, the service excels in transporting heavy items, which is advantageous for EC businesses expanding into international markets.

Diverse Applications

The service is particularly beneficial for students studying abroad, families sending gifts to overseas assignments, artists showcasing their work internationally, and restaurants sourcing ingredients and equipment globally. The ease of sending packages with just a click reflects BE FORWARD’s commitment to user-friendly solutions.

Company Overview

• - Company Name: BE FORWARD CO., LTD.
• - Founded: March 10, 2004
• - Capital: 500 million yen
• - CEO: Hirokazu Yamakawa
• - Headquarters: Roppongi Hills Mori Tower, 37th Floor, 6-10-1 Roppongi, Minato, Tokyo, 106-6137
• - Employee Count: 279 (Domestic)
• - Business Operations: Import and export of used vehicles and parts, operation of e-commerce sites, international shipping services, and more.
• - Revenue: Approximately 118 billion yen (Fiscal Year ending June 2024)
• - Global Sales Volume: 156,000 units (Fiscal Year ending June 2024)
• - Website: Corporate Site
• - E-commerce Site: BE FORWARD

This trademark registration is a pivotal step forward in establishing POCHILOGI as a recognized and trusted name in international shipping, further enhancing BE FORWARD's reputation in the logistics industry.